Did you know that the vast majority of trainers have never been in their "buyers position"? Meaning most trainers have no idea WHY their potential and current clients might buy from them!

I asked past, present, and future clients for you. Here are the 6 reasons they buy. Meaning if you want to grow your business, you must be a ninja and demonstrate these things at every opportunity!

Anything else is counterproductive!

Happy training!

How do we balance the fact that what many of our clients think they want is not the same thing as what we know they need?

In a discretionary income business, it's important that we deliver what clients want or they won't keep paying us. However if that's all we do, then we don't have professional integrity to implement what we know they need (sometimes they align and sometimes they differ!).

Here is a story you can connect with and learn from! Be a Ninja

Happy balancing!

In Part 2 of the Close we build on part 1 (overcoming objections before they become a problem) and talk about how to actually ask for the sale by the end of the complimentary session (or Ninja Test Drive).

Remember the difference between sales in personal training and other industries is that we are STARTING a relationship with a client, not ENDING one.

We dive into how to make your recommendations without giving away the barn and how to get good at asking "Are you ready to get started today?"

I'm excited for you to get better and better at helping potential clients take the first step in the direction of their goals by hiring YOU.

Happy closing!

The most important hour you can spend with a potential client. The one where they get to test you out as a trainer and you get to test them out as a client! This hour usually ends with your close and the potential to have built enough rapport (trust) and value with them that you inspire that potential client to become a paying customer -- taking a BIG step in the direction of their goals.

Learn how to structure the session, the to do's and not to do's, and how to implement the session so that the test drive is smooth and meaningful for both you and them no matter the outcome. If you follow this pathway, however, you'll find the outcome is more often than not, a new client!

Happy test driving!

Have you ever heard of "SMART Goals"? Not like this you haven't!

This conversation can qualify leads while helping you sleep at night. It can inspire clients in the next step of their fitness goals to keep them coming back to your services. It can help you map out the macrocycles of the program so that both you and your clientelle on are the same page.

Take care of you, your business, and your clients.

Don't set DUMB goals!

Closing - aka "asking for the sale" is a commonly botched and even scary prospect for many trainers. At worst you stumble over yourself, at best you just feel anxious.

In part 1 of closing, we will talk about addressing obstacles (time, support, budget, and readiness to change) BEFORE your close so that your presentation doesn't come to a screeching halt! Get ready for some immediately-applicable practices and verbiage that will help you improve your closing % and confidence closing.

This episode explores Maslow's Hierarchy of needs as it relates to our personal fitness goals as trainer.

Find out what the "inner coach" people are paying for is and why your business development is directly tied to prioritizing and pursuing your personal fitness goals!

Part 1 of The Lead Generation Series covers a very fearful and common misconception among trainers. Lead generation is NOT sales generation. 10 years ago, I wish someone would've told me this! And I'm here to save you 10 years. Get excited!

Lead Generation - In this series, get your sales philosophy right and approach people effectively in good conscience. This is the most important part of growing your business yet most trainers have never been taught!