Today’s consumers have high expectations of their financial services provider – namely treat them with dignity, provide them financial security and improve their lives through a socially responsible business model; and if your financial services provider or fintech app doesn’t meet those expectations, there are plenty of competitors consumers can turn to. Silicon Valley technology executive, PH Mullen, shares his insights on how to get consumers to choose and engage with your brand and the role of CX/EX for tech companies, startups, and those looking for growth in 2022.