In this week’s episode of The Venue RX, host Jonathan Aymin sits down with Adrienne Gardner, speaker, coach, and sales strategy and revenue expert behind The Gardner Effect, to discuss Future State of Mind Selling and why venues need to stop selling features and start selling outcomes. Adrienne breaks down how future state selling differs from traditional asset-based sales, why the house-hunting analogy reflects how couples choose venues, and how professionals can move beyond order taking into a more intentional, relationship-driven sales process. She also shares how to apply gap selling during venue tours, create powerful “you are here” moments, personalize the tour experience, and avoid common sales mistakes that cost bookings.

About Our Guest: 

Adrienne Gardner is a speaker, coach, and sales strategy and revenue expert with over 20 years of experience in the events industry. As the founder of The Gardner Effect, she helps venues and event professionals move beyond order taking into confident, relationship-driven sales processes that increase revenue and clarity. Known for her direct, practical approach and engaging style, Adrienne equips teams with the tools and mindset needed to sell outcomes, build stronger connections, and book with confidence.

Find Her Here: 

Website: https://www.gardnereffect.com/

Facebook: https://www.facebook.com/TGEcoach

Instagram: https://www.instagram.com/gardnereffect/

Email: [email protected]