We speak with the founders of CONTEN.T, an award-winning BrandTech company specialising in creating advanced digital experiences using first-party data. With collaborations with top brands like COACH, Calvin Klein, Adidas, and Gucci, CONTEN.T has delivered over 200 innovative digital experiences, including AR/VR, gamification, and AI-driven projects. Our discussion will cover their growth since their last appearance on BFM in 2021, new developments in first-party data strategies, and the impact of their work on brand engagement.

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