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In this episode, Katarina Forster interviews Maddie Orchard — a talented entrepreneur who has successfully transitioned from photography to both web design and spray tanning. They dive into the essentials of creating a strong online presence for beauty professionals, covering website design, e-commerce, user experience, and SEO.

Madison also shares insider insights on her spray tanning business — from techniques and client experience to safety considerations during pregnancy. They explore how prioritizing authenticity and client care can elevate any beauty brand, and why beauty means confidence at every stage of life.

What You’ll Learn:

• Maddie has delivered nearly 100 custom websites in just one year.
• Why a strong online presence is crucial for growing your beauty business.
• How to create a seamless, user-friendly online booking system.
• The power of authentic brand storytelling to connect with clients.
• SEO strategies that help increase your visibility on Google.
• The importance of proper prep and aftercare for spray tanning.
• How to prioritize client experience in service industries.
• Ways e-commerce can expand your reach and sales.
• Safe spray tanning practices for pregnant clients.
• A broader, empowering definition of beauty that embraces confidence and well-being.

Sound Bites

• “You don’t need a website?”
• “I love spray tanning and websites.”
• “I want to help you feel confident.”

Chapters

00:00 — Introduction and Background
02:21 — Maddie’s Journey: From Spray Tanning to Website Design
08:30 — Key Elements of a Successful Website
11:41 — The Importance of Having a Website
14:20 — Creating a Seamless Booking Experience
17:42 — E-commerce: Expanding Your Business Reach
21:16 — Website Maintenance and Subscription Services
23:36 — Boosting Visibility: SEO and Online Presence
27:39 — Future Plans: Marketing Agency and Client Journey
29:28 — Building Client Relationships Over Social Media Presence
33:16 — The Art of Spray Tanning: Techniques and Tips
38:49 — Navigating Spray Tans for Acne-Prone Skin
46:13 — Creating a Memorable Client Experience
48:20 — Defining Beauty: A Personal Perspective
56:06 — Simple Outro with music.wav

Connect with Maddie Orchard

• Inquiry Form: https://maddieliz.hbportal.co/public/665cd9e147e3f6003085e418
• Instagram: @maddielizsites | @maddieliztans
• Special Offer: $150 off your website!

📲 Connect with Me:

• Instagram: @your.master.aesthetician
• Jacksonville Florida Spa: @your.honest.glow
• Website: yourhonestglow.com (code UNWRITTEN for 10% off)
• Podcast: Unwritten Beauty Talks – available on Spotify, Apple, and all platforms
• If you are a professional and wanting to carry factor five skincare use code katarina20 for 20% off.