Translating User Stories Into Value Stories Can Drive Action

I’ve been seeing an increasing number of designers who don’t realize that design communication is a two-way street.

There’s been an increasing focus on soft skills, like design communication, to navigate this turbulent job market. However, this doesn’t just mean teaching your team about the UX point of view.

It also means knowing enough about the business's priorities to translate user findings and design recommendations into terms they understand.

When I say that, people often think this means learning about KPIs, metrics, and related subjects. While learning those terms is helpful, that’s not the only way to translate designs for the business.

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