Too many treat their content like bullets from a gun. Once the gun is fired (post published), they watch to see if it hit the target (social shares, comments, etc.). At that point they see the bullet as spent. But in reality, your best content has just begun a potentially long an fruitful life as an asset for many goals of your business.
Mentioned in today's episode: Jim Burns of Avitage on G+ https://plus.google.com/+JimBurnsAvitage
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