Building a vibrant community around your brand is one of the fundamentals of social marketing. But there's a danger that something called "evaporative cooling" will begin to sap that community's effectiveness. Listen to learn what that is and how to prevent it.

Links mentioned in this episode:

The Evaporative Cooling Effect stonet.co/1NKCDpp

How to Use Social Science to Build Effective Communities stonet.co/1IPrhNJ

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Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

Building a vibrant community around your brand is one of the fundamentals of social marketing. But there's a danger that something called "evaporative cooling" will begin to sap that community's effectiveness. Listen to learn what that is and how to prevent it.

Links mentioned in this episode:

The Evaporative Cooling Effect http://stonet.co/1NKCDpp

If you enjoyed this, please share....and be sure to follow me on Soundcloud!

Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com

Many journalists and bloggers have been predicting Google+'s death for over two years now. In this episode I explain reasons why I think Google is far from finished with Google Plus.

Links mentioned in this episode:

Real Hard Numbers on Google+ http://stonet.co/GPlusRealNumbers

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Personal brands for business can be very powerful, but there's a dark side, too. Find out what it is, and steps you can take to avoid it, in this episode.

Links mentioned in this episode:

Personal Brand Punch: The Power of Personal Brand Representtves http://moz.com/blog/personal-brand-punch

The Power of the Personal https://www.stonetemple.com/the-power-of-the-personal-if-you-liked-it-then-you-shoulda-put-your-name-on-it/

Brian Clark on Personal Branding https://www.stonetemple.com/why-brian-clark-doesnt-care-about-personal-branding/

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Find out why I think what I call PBRs (Personal Brand Representatives) are powerful connectors that can be the bridge between your brand and your potential customers.

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It's easy to dismiss your critics with a flippant "hater's gonna hate," but the wise content creator embraces critics as their very best friend. Find out why in this four minute episode!

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Find out what Jay Baer of Convince and Convert taught me about the power of going beyond "this happened..." to "...and therefore."

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The winners and losers at content marketing are beginning to emerge. Content fatigue, experienced by both creators and recipients, is real. And therein, I believe, is a great opportunity. Listen to find out why!

"Why More People Are Sharing Less on Facebook" (link mentioned in this episode) http://www.newsroompost.com/184001/people-sharing-less-facebook/

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If you feel stuck in your marketing, your business, your life, maybe it's time to take a blue route.

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As a content marketer, I like to build content that has lasting value. So what possible value could live streaming video apps like Meerkat and Periscope have for me? Listen and find out!

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