Sometimes I give away my knowledge and expertise for free. Which is a strange thing to do, given those things are the only product I have to sell. Or is it? There's more than one way to be paid.

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At Social Media Marketing World 2015, I asked Copyblogger founder Brian Clark to share his unique take on the topic of "personal branding." What he has to say might surprise you, considering that he himself is a well known personal brand.

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At Social Media Marketing World 2015, I asked social marketer Brian Fanzo (http://twitter.com/iFAnzSocial) to share his insights about the value of live streaming video on Twitter, after the rollout of Meerkat and now Twitter's own Periscope app.

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You become the content marketer who successfully gets the interest and respect of your prospects the day you start learning to ask, "Why?"

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