User Generated Content (UGC) can be a great way to fill in the gaps in your content marketing. But can it have a downside. Listen to this cautionary tale.

Link from today's episode: "My Failed Attempt at Content Marketing and What I Learned" http://stonet.co/1crpykr

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➤ Subscribe on the Stitcher Radio app. Search for "Traphagen's Takeout Order and click the + to add to a playlist.

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Find out why I think developing a healthy skepticism is one of the most important skills a marketer can possess.

Link from today's episode: "No Need for Men to Get Flush Faced About Beard Feces" stonet.co/1E95xFT

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ Follow my Traphagen's Takeout Order Collection on Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follwo me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

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How--and why--did Dominos find a way to make the pizza delivery process more personal and human? Find out in this episode, as well as why humanizing your transactions might be a competitive advantage for your business.

Link from today's episode: "New Dominos App Will Track Deliveries" http://stonet.co/1F1AUbn

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Why go through all the trouble of putting on a local marketing conference? Marty Weintraub, CEO of aimClear, shares with us why the Zenith conference aimClear co-sponsors in Duluth MN is such a passion of his.

Link from today's episode: http://www.zenithconference.com/

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Customer retention actually begins before the customer uses your product or service. In this episode, find out what it means to roll out the red carpet for your customers.

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We tend to treat our own websites like a novel that people will read from cover to cover. But that isn't at all how visitors see sites these days. In this episode find out why understanding "dynamic semantic clusters" is essential to taking people from "just visiting" to permanent audience.

Link from this episode:

"Dynamic Semantic Clusters: Where Use Experience Begins" stonet.co/1bvXIT7

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You might not think that building a great brand reputation has anything to do with SEO...but you'd be wrong! Find out why in just 3 minutes in this episode.

Link from this episode:

"Why SEO That Used to Work, Fails" bit.ly/whyseofails

Also relevant: "Thinking Beyond the 10 Blue Links" goo.gl/rgokC3

If you enjoyed this, please share....and here's how to subscribe to never miss an episode:

➤ iTunes: stonet.co/TTOiTunes (your reviews SO appreciated)

➤ Stitcher Radio app: stonet.co/TTOStitcher (or search for "Traphagen's Takeout Order and click the + to add to a playlist)

➤ On Google+: stonet.co/TTOCollection

➤ Soundcloud Playlist of all episodes: soundcloud.com/mark-traphagen/sets/traphagens-takeout-order << Be sure to follow me there!

➤ TTO Pinterest Board: stonet.co/TTOPinterest

Sponsored by Stone Temple Consulting, a premier digital marketing agency www.stonetemple.com

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If someone at your company starts building a powerful personal brand online, will that take attention away from your company's brand? Get my take in just three minutes in this episode!

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A secret that bartenders use to turn a regular bar into a great bar that people want to come back to can revolutionize the way you build online community.

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How is developing an effective brand presence in social media like making homebrewed beer? Find out in this episode!

Thanks to David Kutcher for the use of his story, originally published at http://stonet.co/1IyBvP3

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Chat with me at twitter.com/MarkTraphagen or google.com/+MarkTraphagen. Theme music by Audionautix.com