As we watch DMOs shutter their Visitor Information Centers, we invited Travel Oregon's Welcome Center Manager Allison George and Research mavin Ladan Ghahramani to share recent research into the ROI of interfacing with visitors. The increased spending stats of those that visit Welcome Centers are well beyond anything we've ever seen. And, as we emerge from the Plague, will Visitor Centers become even more important as consumers reject advice from those they don't know? A fascinating conversation that bridges the divide between old-school and new-age visitor engagement.