The beer market was one of the first categories in food & beverages to be disrupted by start-ups and by craft brewers. The change started some 20 years or so ago and is still in full motion. Big Beer initially watched the disruption from the sidelines, but then it started to act. In this episode,senior beverages analyst Francois Sonneville discusses his perspective with Consumer Foods to Go host Cyrille Filott. A lot of lessons for food companies this time around, given the current rise of small brands across the globe.