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Earlier this year, while in Sydney, I had the pleasure of grabbing a quick bite with two locals behind one of Australia’s fastest-growing wine communities. I was curious to meet the duo behind the WinedUp podcast—and to see whether their personalities matched their mission.

It was a short but memorable session. Over a bottle of German Riesling and some outstanding Thai food, I came away thinking: they really are who they say they are—two Aussie mates on an unapologetically unfiltered and unpretentious wine journey. No snobbery. No fluff. Just two of the most grounded guys you’ll meet, deeply passionate about sharing their love for wine.

But their work goes beyond wine chat. In today’s industry, wine communicators are increasingly community builders, educators, and even logistical bridges in the supply chain. Trent and Jason understand that. They’ve built more than a podcast—they’ve cultivated a community. And they’ve done it with a clear sense of purpose, a smart strategy, and a strong support system behind them.

Today, I had the chance to dive deeper into how they do it. Their passion for wine is unmistakable, but it’s matched by thoughtfulness and drive. This conversation made me reflect on just how important modern wine communication has become—and I can’t think of two better blokes to be leading the charge.

A huge thanks to Trent and Jason for joining me.

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