Trent365

TikTok is far and away the hottest social platform today.

Is it just a flash in the pan? Is it just a fad for the kids?

Or is it maybe going to become the next big social network?

Only time will tell us for certain.

But in the meantime, you'd be naive to not be at least taking a look and having a play with it.

My Top Reasons For Being On TikTok are...

1. It's a HUGE platform. It's not lots of attention. Lots of eyeballs.

2. An older demographic is coming. These platforms usually start young, then age-up.

3. Organic Reach on other social networks is disappearing.

4. TikTok is leading the way in short-form, mobile video content. And that's a big deal.

5. It will awaken your creativity.

 

#tiktok #socialnetworks #videocontent

It has long been said that Content is King.

Not true...according to Jeffrey Katzenberg.

The former Chairman of Disney, Founder of Dreamworks Animation and the soon to launch short-form video platform Quibi knows a thing or two about content and platforms.

He believes Content can be the King Maker, but it will forever be the Platforms that are the real Kings.

 

#content #platforms #media #contentstrategies

I'll be at the Global Wellness Summit in Singapore next week.

If you've been watching and listening to the Trent365 Show at all over the past couple of years, I'd love to meet you.

Just to shake a hand, put a face to the name and to say G'day!

I've scheduled a few times in the week next week where we can meet up to do just that.

Just click on this link below, select a day/time that you think will work for you & that's it!

https://www.needtomeet.com/meeting?id=0852uto5V

We'll meet up at the Concierge Desk in the Lobby at the Grand Hyatt Singapore.

Hope to see you there!

#meetup #GWS2019 #spaconference

Audio is booming! (Pun intended)

Of course, it's not a new medium, but it is increasingly becoming a major force in content consumption.

In my opinion, the rise of influence really started with Siri and the generation of Voice Assistants. 

Then we put them into speakers...and made them Smart.

Then podcasts as a medium for consuming content started to really take off.

Then we got Apple Pods, which make it so much more convenient to consume audio in public.

And it goes on and on.

But increasingly, Audio content does not mean Radio content.

What does that mean for the future of Radio?

 

#audio #radio #content #podcast

Going Green used to be all the rage.

For any hotel, implementing any kind of Green initiative, was once seen as a great way to stand out from the crowd...until the crowd started doing it too.

These days, guests expect much more when it comes to sustainability initiatives.

And it’s important to keep your ideas & initiatives fresh.

When’s the last time you reviewed your sustainability program?

#sustainability #greeninitiatives #environmnetalsustainability

Transparency can be a massive asset when it comes to building a brand.

That’s the lesson I just learned from a foam pump soap bottle in an airport hotel in Japan. 

How? Listen to this...

#brandbuilding #transparency #branding

“Most people do not listen with the intent to understand; they listen with the intent to reply.” —Stephen R. Covey.

Covey was the author of 7 Habits of Highly Effective People, which was first published in 1989. 

But these words are probably even more true in today's world of Social Media and Influencers than perhaps any other time in history.

This is not simply a factor of our shortening attention spans either.

Next time you're listening to someone...just focus on their message, not your potential reply.

 

#attention #listeningskills #understand #payattention

A few weeks ago, in Ep. #654 I spoke about the Future of Status Symbols. 

At that time, I wasn't talking about Spas. But in the final segment of my interview with Spa Executive, they asked me about the future of Spas as a status symbol.

If Spas are focussed on Needs, not Wants, I think the concept of Spas as Luxury, will largely go away.

And I share a final thought on the Democratisation of Wellness.

 

#statussymbols #wellness #spa #tomorrowspa #wellnesstrends

"How is marketing changing in this industry and how should it be changing to move into the future?"

In Part 4 of my interview with Spa Executive, that's the question we tackled.

For me, the future of Spa Marketing all about focussing on the creating & delivering elements of marketing, as opposed to the advertising & promotion elements - which is what we have traditionally done.

If you want to read the full interview, you can find it - HERE

 

#marketing #wants #needs #tomorrowspa #spa

In a follow up from Ep. #671 - where I shared my thesis that the Spa of Tomorrow will be only 20% of what we know a Spa to be today, with the other 80% being something completely different - today's question was...

If you’re 20% massages and manicures and 80% business center, are you still a spa?

The answer...Sure! Why not?

We have very different definitions today of what a taxi service should be - thanks to Uber.

We have very different definitions of the best form of management, of inclusion, of sustainability, etc.

Is the Spa Industry really arrogant enough to believe that it shouldn't need to redefine itself?

#reinventingorganizations #innovation #tomorrowspa #continuousdevelopment 

Here's a link to Ep. #672 where I expanded on my 20/80 Tomorrow Spa Thesis - https://www.linkedin.com/posts/trentmunday_hotelspa-tomorrowspa-spatrends-activity-6585168208528019456-DLqN