Trent365

The Number 1 benefit of attending most conferences is meeting people.

When you're at an event for the first time and/or don't know anyone else, it can be difficult to connect.

So why not have random Speed Dating sessions on the first day of your event?

If it's a multi-day event, you can have these sessions at various times each day.

It's a great way to make newcomers feel welcome AND a great way for those that seem to know everyone, to meet new people they otherwise may not have.

#spaconference #networking #events #conferences #GWS2019

In today's world of Influencers, being a Thought Leader is something lots of people strive to be.

To be completely honest, I do too.

But maybe simply being a Thought Contributor is enough for most people.

Join in the conversation. Add your thoughts. But don't obsess about having to be the Thought Leader.

 

#thoughtleader #influencer #contributor

Many think of Baby Boomers as a bit slow when it comes to technology.

But as David McCaughan pointed out in his presentation at the Global Wellness Summit in Singapore last week, they could in fact be considered the true technology natives.

The Boomers have had to cope with...Television...Remote Controls....Walkman...Automatic Teller Machines...Personal Computers...Mobile Phones...etc.

So when marketing to the Baby Boomers, don't assume they don't get technology.

#babyboomers #marketing #technology

NEWS FLASH - although the Baby Boomers are today aged between 55 - 75 years old...they think of themselves as 20 years younger than their biological age.

We're living better, longer.

So when it comes to marketing to the Baby Boomers, make sure your messaging skews at least 20 years younger than the actual age demographic you're targeting.

That was another insight from the Global Wellness Summit in Singapore last week.

#ageing #babyboomers #gws2019 #targetmarket

The Restaurant Of Mistaken Orders in Japan openly states on its website...

'All of our servers are people living with dementia. They may, or may not, get your order right'

'It's OK if my order was wrong. It tastes so good anyway.'

Brilliant! 

Their aim is 'To spread dementia awareness and to make society just that little bit more open minded and relaxed.'

Love it!

If you're ever in Japan, go check it out...

http://www.mistakenorders.com/en/home.html

#dementia #dementiaawareness #dementiafriendly

CBD is all the rage in Wellness circles right now.

Indeed, it was a topic discussed this week at the Global Wellness Summit in Singapore.

Here's a few things I didn't know...

1. There's no evidence that too much topical application of CBD oil (ie: when you are a therapist performing multiple massages per day using CBD oil) has any side effects.

- BUT...the same was said about Essential Oils 20 years ago too. So Best Practice would be to limit the number of treatments any one therapist does using CBD oil.

 

2. 3% of any CBD ingested is converted by your body into THC (ie: the 'bad bit' of the Cannabis plant)

 

3. As the CBD market continues to grow rapidly, Branded CBD will become important.

#cbd #cbdproducts #gws2019 #wellness

Wellness Tourism is a market segment valued at $639 billon according to the most current data published by the Global Wellness Economy Monitor.

Yesterday I heard a discussion on a recent study by the Wellness Tourism Initiative that people are turning to the local spa for the best information on where to go and what to do in terms of Wellness Tourism destinations and activities.

So, I get to thinking, this could be a meaningful revenue opportunity for Hotel Spas.

 

#wellnesstravel #wellness #gws2019 #hotelspa #tomorrowspa

The Global Wellness Economy is now valued at $4.5 trillion.

The Global Economy of Physical Activity report has just been published.

They have expanded the scope of what was Fitness Mind Body, which was a $595 billion industry. 

The Physical Activity segment is now valued at $828 billion.

Here's a link to the FREE report...

https://globalwellnessinstitute.org/industry-research/global-economy-physical-activity/

#wellness #wellnessindustry #wellnesseconomy

Visiting Practitioners are a great way for a Spa to keep their offering fresh, interesting and exciting.

As with any therapist or practitioner in your Spa, it is important that you as the Manager or Business Owner have the appropriate insurances in place.

In many countries, it is not enough to simply have liability insurance on behalf of the business itself.

Individual spa therapists also need to have personal / professional liability insurance.

But when it comes to a Visiting Practitioner, finding an insurance company willing to take the risk, on a global level, is not so easy.

Toby Maguire has asked the question...

'Are there any insurance companies out there that will insure a Visiting Practitioner to work anywhere in the world?'

Great question! I don't know. Do you? If so, please let me know.

#wellness #liabilityinsurance #spa #visitingpractitioner

Storytelling is, quite simply, the way people remember. 

The more you can tell interesting stories around your brand, your business, your product or your service, the more chance you have of that resonating with the market.

Many struggle with knowing where to start when it comes to telling their story.

Here's a really simple way to start that anyone can try...tell the story of your people.

Just take a look at what Andras Szemes and the team has started doing for Mandara Spa Asia.

#storytelling #branding #brand #marketing #communication