E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun.

Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215

00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Community First 01:49 Reward Fandom 02:28 Get Fans Involved 02:52 Create FOMO 03:52 Be Authentic 05:17 Be a Connector 05:43 Summary 06:18 Final Thoughts

#marketing #communitybuilding #guerillamarketing #digitalmarketing

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