By Shannon Segall, Social Media Manager + Mentor
5
99 ratings
The podcast currently has 128 episodes available.
Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024.
Tune in to hear:
*Exciting News*
Enrollment for my signature group coaching program and course, The Tropical Social Accelerator, is now open!!
If you’re ready to stand out, craft a high-converting marketing strategy, and build a social media management business that lets you live life on your terms, TSA is perfect for you.
Sign up now and save $200 with the code EARLYBIRD: https://shannonsegall.com/tropical-social-accelerator
Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole.
In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect the value you offer, ensuring you build a sustainable and profitable business.
Key Takeaways:
Tune in to discover how to position yourself as a top-tier social media manager and attract clients who appreciate and are willing to invest in your skills.
Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today, we’re doing something a little different with Flashback Tuesday.
I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.'
In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you get the compensation you deserve.
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Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them.
From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we’re covering all the bases to help you start landing those dream clients ASAP.
Other Links & Resources:
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle.
Whether your goal is to work online while living abroad, road-trip across the country, or simply be your own boss from home, this program is for you. Join the TSA waitlist to be the first to know when we launch in August and get access to exclusive discounts available only to waitlisters.
In today’s episode, I chat with my past mentoring client, Madelyn Victoria, about her journey from starting out as a social media manager to becoming a small business marketing strategist. Over the past year, Madelyn has transformed her business, scaling her pricing from $400/month to over $1k/month. We dive into the strategies that helped her grow, balance her time, and overcome early challenges. Whether you're just starting or looking to elevate your social media management business, this episode is packed with insights you won't want to miss.
Connect with Madelyn:
Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you!
After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a similar crossroads. Tune in as I dive into the realities of nomadic life, the lessons I’ve learned, and why seeking stability might be the right choice for this season of my life—and possibly for yours too.
Mentioned In Episode:
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward.
In this episode, I’ll take you behind the scenes of my discovery call process, showing you how I vet clients to determine if they are serious about building a community or just looking for vanity metrics. I'll also walk you through the steps I take during onboarding to ensure everything runs smoothly. Tune in now to learn practical tips and strategies to confidently manage client expectations and set the stage for successful collaborations.
Mentioned In Episode:
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode!
Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now!
Mentioned in Today's Episode:
Good Girl Snacks
Grab my SMM Notion Template - use code PODCAST for $10 OFF
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Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
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Other Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
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Today’s episode is all about building a brag-worthy brand. If you’ve ever wondered how to craft a brand that stands out and truly resonates with your audience, then this episode is for you.
I got the chance to chat with Michelle Wintersteen, the Brand Designer & Creative Director behind MKW Creative Co., a San Diego-based agency known for creating stunning and impactful brands. Starting her business in 2014, Michelle's journey took her from solo-preneur and digital nomad to running a successful agency. With over 50 countries visited and 300 brands designed, she brings a bold, art historical, and worldly aesthetic to her work. Michelle also hosts the Kiss My Aesthetic Podcast, sharing branding, marketing, and entrepreneurship advice.
In our conversation, we dive into Michelle's top tips for building a brag-worthy brand, from creating a strong visual identity to leveraging social media marketing.
Connect With Michelle
Shannon's Links & Resources:
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
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Ever heard the terms “content pillars,” “content buckets,” or “content themes” and wondered what the heck they actually mean? If so, this episode is for you!
I’m breaking down these essential concepts to help you create a solid content strategy that actually works. You’ll learn how to streamline your content creation process, make sure everything you post serves a purpose, aligns with your goals, and truly resonates with your ideal audience.
Whether you’re just starting out or ready to refine your strategy, this episode will give you the tools you need to build effective content pillars for your social media plan.
Tune in to discover:
Let’s dive in!
Other Links & Resources:
Head to the Show Notes: https://shannonsegall.com/create-content-pillars-social-media-strategy/
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
The podcast currently has 128 episodes available.
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