Marketing headlines you should know about: video podcasts are no longer optional, an email subject line that rocked the Internet, and nostalgia marketing done right.

Free Premium Portfolio Intensive: https://www.latashajames.com/portfolio-workshop

My course on launching a podcast: https://www.mzed.com/courses/how-to-start-a-podcast

Profit Pillars book: https://amzn.to/4aCrZza

State of Online Business Survey: https://theordinarybusiness.com/state-of-online-business-survey-2026/

Threads Post Credit -

• https://www.threads.com/@verge/post/DU1I1auEutl?xmt=AQF0TG_ddxfdldRkbzZtZZ2dLk7Tiq-iz0H3_KIQvjm8oQ
• https://www.threads.com/@msyoungprofessional/post/DUnl4bSFB4V?xmt=AQF0TG_ddxfdldRkbzZtZZ2dLk7Tiq-iz0H3_KIQvjm8oQ
• https://www.threads.com/@legalmiga/post/DUmxBRclH7q/another-day-another-brand-doing-something-unethical-potentially-illegal-in
• https://www.threads.com/@saralememe/post/DTvniu5CdkB?xmt=AQF0TG_ddxfdldRkbzZtZZ2dLk7Tiq-iz0H3_KIQvjm8oQ
• https://www.threads.com/@julisimmons_/post/DU4Mf_mD7u5
• https://www.threads.com/@ryanranitup/post/DU5y88AFPxr
• https://www.threads.com/@emilienutley/post/DU6B1KEjWID

The truth about working in social media as a marketer and content creator... is it harder than a 9-5? Am I jealous of other content creators? Share your thoughts below!

▶ THE PREMIUM PORTFOLIO INTENSIVE (free): https://www.latashajames.com/portfolio-workshop

▶ THE SOCIAL MEDIA MANAGEMENT ACCELERATOR: https://courses.latashajames.com/courses/smma

▶ I'M HOSTING AN EVENT IN NYC! Sign up for updates: https://www.themarketersedit.com/

Starting a side hustle while working full time isn't impossible! Here are the productivity hacks I used when starting my business while still working a 9-5.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260206_latasha-james_sign-up_en&utm_content=audio&utm_term=q1

Join THE SOCIAL MEDIA MANAGEMENT ACCELERATOR and start your side hustle today: https://courses.latashajames.com/courses/smma

Here's my step-by-step coaching call workflow, from booking clients to sending notes.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260130_latasha-james_sign-up_en&utm_content=audio&utm_term=q1

ALSO MENTIONED -

• Try HoneyBook free: http://share.honeybook.com/latasha
• The Coaching Program Playbook: https://courses.latashajames.com/courses/coaching-program-playbook
• Book a Coaching Call or Apply for Mentorship: https://www.latashajames.com/coaching

There's a lot going on in the world. Here are my thoughts on crisis management for social media management clients, as well as promoting your own business during times like these.

0:00 - Why I'm making this video

1:18 - Should you promote your business right now?

7:05 - Performative activism

11:53 - Potential consequences of speaking up

15:32 - Offline activism

17:53 - Potential financial risks

19:40 - Consumer choice

22:15 - Keep creating!

If you want to become a full time content creator, consider one of these profitable content creator niches!

FREE TRAINING - How to Make a Living as a Content Creator: https://event.webinarjam.com/gp60q/register/m43w2fzx

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Amy Porterfield is quitting courses. What does that mean for online course industry? I'm sharing what's still selling for me... hello cohort-based courses!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260108_latasha-james_sign-up_en&utm_content=audio&utm_term=q1

FREE CLASS for content creators on January 13: https://event.webinarjam.com/gp60q/register/p5oxltmy

Amy's Video: ⁠https://youtu.be/9jKMqaqgbRI?si=GIr2dM38YvoKvYqS⁠

MY COHORT WAITLISTS -

Social Media Management Accelerator: https://brave-hall-727.myflodesk.com/pjie0deurt

YouTube Creator Accelerator: https://brave-hall-727.myflodesk.com/ndeej3jjba

Let's talk PODCASTING! Here's my complete guide to getting started, getting guests, and getting MONETIZED. I'm joined by Nina of  ⁨@idoweddingmarketing⁩  who is a marketing wiz, former client, and now great friend!

FREE CLASS on earning a living as a creator: https://event.webinarjam.com/gp60q/register/p5oxltmy

Boost your savings with Marcus: https://www.marcus.com/share/LAT-N88-643E *aff

Connect with Nina here...

The Social Studio - https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm

Podcast - https://www.idoweddingmarketing.com/podcast

Instagram - https://www.instagram.com/idoweddingmarketing

Time for my year in review! Breaking down my revenue streams, what YouTube paid me in 2025, goals for 2026, and so much more! How'd 2025 go for you?

FREE CLASS - The Business of Influence: https://event.webinarjam.com/gp60q/register/p5oxltmy

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Here's how to grow on social media in 2026 -- according to data from a new social media study from Metricool!

↪️ CHECK OUT THE FULL STUDY HERE! https://metricool.com/social-media-study?utm_source=podcast&utm_medium=influencer&utm_campaign=20251212_latasha-james_2026-social-media-study_en&utm_content=audio&utm_term=q4

⭐️ Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251212_latasha-james_sign-up_en&utm_content=audio&utm_term=q4