Amy Porterfield is quitting courses. What does that mean for online course industry? I'm sharing what's still selling for me... hello cohort-based courses!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260108_latasha-james_sign-up_en&utm_content=audio&utm_term=q1

FREE CLASS for content creators on January 13: https://event.webinarjam.com/gp60q/register/p5oxltmy

Amy's Video: ⁠https://youtu.be/9jKMqaqgbRI?si=GIr2dM38YvoKvYqS⁠

MY COHORT WAITLISTS -

Social Media Management Accelerator: https://brave-hall-727.myflodesk.com/pjie0deurt

YouTube Creator Accelerator: https://brave-hall-727.myflodesk.com/ndeej3jjba

Let's talk PODCASTING! Here's my complete guide to getting started, getting guests, and getting MONETIZED. I'm joined by Nina of  ⁨@idoweddingmarketing⁩  who is a marketing wiz, former client, and now great friend!

FREE CLASS on earning a living as a creator: https://event.webinarjam.com/gp60q/register/p5oxltmy

Boost your savings with Marcus: https://www.marcus.com/share/LAT-N88-643E *aff

Connect with Nina here...

The Social Studio - https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm

Podcast - https://www.idoweddingmarketing.com/podcast

Instagram - https://www.instagram.com/idoweddingmarketing

Time for my year in review! Breaking down my revenue streams, what YouTube paid me in 2025, goals for 2026, and so much more! How'd 2025 go for you?

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Here's how to grow on social media in 2026 -- according to data from a new social media study from Metricool!

↪️ CHECK OUT THE FULL STUDY HERE! https://metricool.com/social-media-study?utm_source=podcast&utm_medium=influencer&utm_campaign=20251212_latasha-james_2026-social-media-study_en&utm_content=audio&utm_term=q4

⭐️ Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251212_latasha-james_sign-up_en&utm_content=audio&utm_term=q4

Let's talk about what's new in social media marketing right now, from the metaverse collapsing to Instagram's competitor insights! Become a member to watch What's New In Social LIVE and in full once a month with Q&A: https://www.youtube.com/channel/UC9aFCPXdF5AtiQd8L62GkSA/join

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251207_latasha-james_sign-up_en&utm_content=audio&utm_term=q4

Come see me talk about long-form content and comfort creators at Metricool's UNFILTERED: https://unfiltered.metricool.com/

Subscribe to my YouTube channel: http://youtube.com/@thelatashajames/

Cute raccoon mental health advice: https://www.reddit.com/r/wholesomememes/comments/yigmp7/this_is_the_most_important_mental_health_advice/

Here are my easy tips for getting more client testimonials, even if you're shy like me!

Shop the Cyber Week sale: http://latashajames.com/bfcm

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Tools mentioned -

HoneyBook: http://share.honeybook.com/latasha

Riverside: https://creators.riverside.fm/LatashaJames

Here are my thought son the social media strategies that will rule 2026. WATCH this episode instead: https://youtu.be/SPN13aY5O-4

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251114_latasha-james_sign-up_en&utm_content=audio&utm_term=q4

Unfiltered Social Media Summit: https://unfiltered.metricool.com/

Storytelling Challenge: https://brave-hall-727.myflodesk.com/azadowo39l

50% off Flodesk (and lock in unlimited plan): https://flodesk.com/c/LATASHA

Let's talk about how to get HIGH QUALITY social media management clients in 2025 with my Social Media Management Accelerator alum Caitlyn Grad! More about SMMA: https://courses.latashajames.com/courses/smma

Find Caitlyn here:

https://www.caitlyngradmarketing.com/https://www.instagram.com/caitlyngradmarketing/https://www.tiktok.com/@madebycaitlyn

0:00 - Introduction & Guest Welcome0:30 - Niching by Location: Becoming a Local Expert1:16 - Caitlyn’s Background & Journey into Social Media2:07 - Formal Education vs. On-the-Job Learning3:52 - Early Career Steps & Agency Experience5:16 - Getting Client Results: The Importance of Strategy5:25 - Finding Clients Offline & Online6:12 - Facebook Groups for Local Client Acquisition7:18 - Specializing in Local Businesses8:01 - A Day in the Life: Working with Local Clients8:55 - The Local Niche as a Superpower10:10 - Facebook Posting Strategies for Client Acquisition11:56 - Networking & Staying Top of Mind13:27 - Collaborators & Referral Partners through Networking14:06 - Networking Group Experiences & Pricing Insights16:00 - Leveraging LinkedIn for Leads and Branding17:26 - Video Strategy for LinkedIn18:29 - Evolution of Video Content on LinkedIn19:06 - Managing Client Load & Setting Boundaries21:36 - Balancing Client Work with Personal Brand24:32 - Creating Content for Your Own Brand25:36 - Content Creation Schedule & Finding Inspiration26:20 - Working Non-Traditional Hours28:31 - Scaling Your Business: Hiring vs. Staying Solo29:54 - Embracing Solopreneurship32:06 - Expanding Skills Beyond Social Media Management34:52 - Advice for New Social Media Managers37:53 - Where to Find & Connect with Caitlyn

Answering your questions about pitching UGC to social media management clients, imposter syndrome, and what my future life and business plans are.

Thanks to Melio for sponsoring today's episode: https://go.melio.com/latasha

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Mentioned - The Gap by Ira Glass:

https://vimeo.com/85040589

TIME STAMPS:

0:00 - What we’ll be covering today0:33 - Melio (ad)2:05 - The case for UGC4:50 - What younger me would be surprised about5:52 - Business and life advice I hate8:58 - When to start charging as a content creator10:32 - I’m going back to school14:00 - How AI is impacting online business16:59 - My background and upbringing19:04 - What I’ve learned about myself through entrepreneurship21:07 - Separating my personal life from my online presence 22:26 - Something people misunderstand about my job23:46 - Will I ever move out of Michigan?24:50 - Do I want to get married again?26:33 - Is it harder to grow online nowadays?28:45 - What’s been bringing me joy lately29:29 - What I’d do if not marketing30:44 - Imposter syndrome31:39 - Final thoughts