Freelance Friday

Here are my thought son the social media strategies that will rule 2026. WATCH this episode instead: https://youtu.be/SPN13aY5O-4

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251114_latasha-james_sign-up_en&utm_content=audio&utm_term=q4

Unfiltered Social Media Summit: https://unfiltered.metricool.com/

Storytelling Challenge: https://brave-hall-727.myflodesk.com/azadowo39l

50% off Flodesk (and lock in unlimited plan): https://flodesk.com/c/LATASHA

Let's talk about how to get HIGH QUALITY social media management clients in 2025 with my Social Media Management Accelerator alum Caitlyn Grad! More about SMMA: https://courses.latashajames.com/courses/smma

Find Caitlyn here:

https://www.caitlyngradmarketing.com/https://www.instagram.com/caitlyngradmarketing/https://www.tiktok.com/@madebycaitlyn

0:00 - Introduction & Guest Welcome0:30 - Niching by Location: Becoming a Local Expert1:16 - Caitlyn’s Background & Journey into Social Media2:07 - Formal Education vs. On-the-Job Learning3:52 - Early Career Steps & Agency Experience5:16 - Getting Client Results: The Importance of Strategy5:25 - Finding Clients Offline & Online6:12 - Facebook Groups for Local Client Acquisition7:18 - Specializing in Local Businesses8:01 - A Day in the Life: Working with Local Clients8:55 - The Local Niche as a Superpower10:10 - Facebook Posting Strategies for Client Acquisition11:56 - Networking & Staying Top of Mind13:27 - Collaborators & Referral Partners through Networking14:06 - Networking Group Experiences & Pricing Insights16:00 - Leveraging LinkedIn for Leads and Branding17:26 - Video Strategy for LinkedIn18:29 - Evolution of Video Content on LinkedIn19:06 - Managing Client Load & Setting Boundaries21:36 - Balancing Client Work with Personal Brand24:32 - Creating Content for Your Own Brand25:36 - Content Creation Schedule & Finding Inspiration26:20 - Working Non-Traditional Hours28:31 - Scaling Your Business: Hiring vs. Staying Solo29:54 - Embracing Solopreneurship32:06 - Expanding Skills Beyond Social Media Management34:52 - Advice for New Social Media Managers37:53 - Where to Find & Connect with Caitlyn

Answering your questions about pitching UGC to social media management clients, imposter syndrome, and what my future life and business plans are.

Thanks to Melio for sponsoring today's episode: https://go.melio.com/latasha

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Mentioned - The Gap by Ira Glass:

https://vimeo.com/85040589

TIME STAMPS:

0:00 - What we’ll be covering today0:33 - Melio (ad)2:05 - The case for UGC4:50 - What younger me would be surprised about5:52 - Business and life advice I hate8:58 - When to start charging as a content creator10:32 - I’m going back to school14:00 - How AI is impacting online business16:59 - My background and upbringing19:04 - What I’ve learned about myself through entrepreneurship21:07 - Separating my personal life from my online presence 22:26 - Something people misunderstand about my job23:46 - Will I ever move out of Michigan?24:50 - Do I want to get married again?26:33 - Is it harder to grow online nowadays?28:45 - What’s been bringing me joy lately29:29 - What I’d do if not marketing30:44 - Imposter syndrome31:39 - Final thoughts

Content marketing, specifically on YouTube is a great way to generate leads and income. Here's your 5 step plan to getting started! WATCH this episode here: https://youtu.be/5oSfvyBQAJw

Join the YouTube Creator Accelerator: https://courses.latashajames.com/courses/creator-accelerator

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251024_latasha-james_sign-up_en&utm_content=audio&utm_term=q4Mentioned: Evolved Finance Online Business Reporthttps://evolvedfinance.com/industry-webinar-youre-in/

If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators to leveraging paid media to supplement your campaign.

WATCH this episode here: https://youtu.be/HcJPRIo9eYo

Subscribe to Content Creator Confessions:

https://www.youtube.com/@contentcreatorconfessions

https://open.spotify.com/show/71qL7KmmH2cLQDmDNCtsEK

Let's talk about what it's REALLY like to be a social media manager in 2025, from daily routines to earning potential.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251010_latasha-james_sign-up_en&utm_content=audio&utm_term=q4

Let's talk about becoming a full-time content creator in 2025. Is it worth it? WATCH this episode here: https://youtu.be/LJzIufiRPQo

FREE How to Land Brand Deals Training: https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-latasha-james/

Try Go High Level free for 14 days with my link: https://www.gohighlevel.com/?fp_ref=latasha60Thanks to Go High Level for sponsoring this episode!

Today we're sharing how to start a social media marketing agency with Diego of Argo Media!

Get step-by-step social media management support and start your own marketing agency in the Social Media Management Accelerator: https://www.latashajames.com/smmaThanks to Metricool for sponsoring this episode.

Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250919_latasha-james_sign-up_en&utm_content=audio&utm_term=q3Connect with Diego here:Instagram - https://www.instagram.com/argomedia.dmv/Website - https://www.argomedia.io/

Marketers: it’s time to think about Black Friday and reaching your end of year sales goals. In this episode, I share a marketing checklist for Q4 that you can get started on today! Thanks to Metricool for sponsoring this episode.

Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250905_latasha-james_sign-up_en&utm_content=audio&utm_term=q3⁠Q4 Reset (free workshop with me!) ⁠https://event.webinarjam.com/register/57/14pm0fyl⁠Lock in Flodesk Unlimited Pricing: ⁠https://flodesk.com/c/LATASHA⁠Hire me for content batching and more: ⁠https://www.jamesandpark.com/contact⁠Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: ⁠https://www.skool.com/down-to-business-with-latasha-5593/⁠

Let's talk about how to make money on YouTube with low views and feeling "too old" to be a content creator.

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/