The word “community” and building a community has become a buzzword in marketing in the last 10 years - most likely due to the rise of social media, blogging, gaming and discussion platforms like reddit.
So why is community something that we are both craving for our mental wellbeing, and interested in as a marketing strategy for small business?
Why is building a community or being part of community, help you build authority and reputation as a small business?
In this episode, Ruby answers both these questions for small business owners who have been thinking about their own "community" in 2021.
We also explore community building with other small business owners, in these great episodes:
Ep. 30 - Building Community & Wellness-based Business with Renee Wilkinson
Ep. 33 - Collaboration, Community and Mum-life with Sara Spence
Ep. 48 - Melissa Histon believes all women can make a difference
Ep. 51 - Grace Blacksea on Banishing Burnout and Becoming a Master of Time
Ep. 54 - Alisha Ochoa Tell us Why Building Community is Essential for Small Business
To access more great resources around building your small business head to rubymarsh.com