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The word “community” and building a community has become a buzzword in marketing in the last 10 years - most likely due to the rise of social media, blogging, gaming and discussion platforms like reddit.
So why is community something that we are both craving for our mental wellbeing, and interested in as a marketing strategy for small business?
Why is building a community or being part of community, help you build authority and reputation as a small business?
In this episode, Ruby answers both these questions for small business owners who have been thinking about their own "community" in 2021.
We also explore community building with other small business owners, in these great episodes:
Ep. 30 - Building Community & Wellness-based Business with Renee Wilkinson
Ep. 33 - Collaboration, Community and Mum-life with Sara Spence
Ep. 48 - Melissa Histon believes all women can make a difference
Ep. 51 - Grace Blacksea on Banishing Burnout and Becoming a Master of Time
Ep. 54 - Alisha Ochoa Tell us Why Building Community is Essential for Small Business
To access more great resources around building your small business head to rubymarsh.com
Chaili Trentham designs developmental conversations for authentic leaders across multiple organizational industries. After several years of developing leader training programs in higher education, she began collaborating as a consultant for companies passionate about employee experience, while teaching leadership studies to undergraduates in the university classroom.
Chaili is Founder of Coffee on Leadership, a team of Organisational Development consultants coaching leaders in developmental strategy for more authentic impact in their organisational roles. She also hosts a podcast of the same name.
In this conversation we talk about some of the core challenges new leaders face including learning about your leadership style, designing your core values as a business, boundaries, delegation vs. enrolment and so much more.
IG: https://www.instagram.com/chaili and https://www.instagram.com/coffeeonleadership
Jump into my FREE annual Planning masterclass and grab your free workbook: https://www.rubymarsh.com/visionmasterclass/
Ruby and John Marsh have an honest conversation about the role of social media in business and in life. We talk about how social media can unconsciously affect our business growth and how you can start to look beyond social media in your marketing.
READ: Creating a marketing strategy without social media --> https://www.rubymarsh.com/socialmedia/
Tara Lee Bagnall is the founder of Ohm Wellness is a Yoga and Mediation facilitator, passionate about helping people in community and corporate settings, to transform their lives to one of more joy and fulfilment. She is the creator of online program '40 Days with Tara’
Tara uses simple yet powerful methods, like Yoga, Meditation, Energy Medicine and Mindset Awareness to transform her own life - from one of Severe Bipolar Disorder and Heart Disease at just 31 years of age - to now living her life by design, in which she is thriving and now guiding others on their own path.
In this episode, Tara and I talk about the importance of prioritising yourself and simple ways to do that even when it feels impossible, how she came to be a yoga teacher and now author, yoga teachings that transfer into business and how we can manage stress as small business owners.
https://www.instagram.com/taralbagnall/
Sign up for the ROCK YOUR VISION Masterclass on 9th February @ 12pm Syd time with Ruby CLICK HERE or head to www.rubymarsh.com/masterclass to register!
Today's guest is Laura Higgins - founder of marketing consultancy Lala Social Club.
As the founder, Laura’s role is consulting with clients, putting together strategies and helping everyone get really good at marketing. (Plus also managing to market her own business while she's at it)
She works with small business owners who want to cut through the noise. She is here to give you practical, proven strategies to take you from confused to confident. Oh, and she believes marketing should be fun! When she's not at work, you’ll find her watching Gilmore Girls reruns, sipping a champagne, chasing the sun at the beach and hanging out with her (super cute) nieces and nephews.
Lala Social Club recently launched their podcast too - it’s called My Business Playbook - fun!
Hang out with Laura:
Instagram: https://www.instagram.com/lalasocialclub.co
Website: https://lalasocialclub.co/
Podcast: My Business Playbook
Sign up for my business pep talk HERE
Sign up for the ROCK YOUR VISION Masterclass on 9th February @ 12pm Syd time with Ruby CLICK HERE or head to www.rubymarsh.com/masterclass to register!
Jen Wright is a self-published author whose first love is helping young women develop their skill of oral storytelling and writing their personal story.
Jen's new book is called RedeemHer Heart and is a personal memoir. This book is her first major creative endeavour on this scale, but like anything Jen puts her mind to it's a starting point.
Throughout 2020 she rose to the occasion, despite having 7 children at home (and homeschooling them) this episode celebrates the launch of the book this month.
You can also hear Jen on Episode 3 of the True To You podcast where we went deeper into Jen's story and her previous business Let Light In You.
www.redeemherheart.com
https://www.instagram.com/redeemher.heart/
Stephanie Heath is a coach, mentor and big sister. Her intention is to help you attain six-figure job offers and a killer internal smile through her business Soul Work and Six-Figures.
During her time in corporate America she was involved in the hiring of 100's employees for JP Morgan Chase, Goldman Sachs, Deutsche Bank, and Credit Suisse. She negotiated the salaries of C-Suite Executives ranging from $350,000 a year to interns making $10 an hour.
All this aside, what I think you’ll enjoy about today’s episode is Stephanie’s honest account of her experience, how she got through some really rocky patches in her career where she experienced social anxiety and imposter syndrome, to come out the other side and be proudly doing her own soul-aligned work.
Stephanie's links:
Free Linkedin Workshop: www.soulworkandselfies.com/2020
Grab you copy of Design Your Business Vision HERE
My guest today has over 25 years of leadership experience in a variety of National and Global Executive roles across a range of industry sectors. From business ownership, executive leadership, change management, culture creation, brand, product & all facets of marketing, she has demonstrated creativity, innovation & entrepreneurial ability in all of her career appointments to date.
Today, we get raw and real about Michelle’s business & creative journey of the last 18months since leaving the day to day of corporate life.
You see, Michelle Cox is passionate about living an unconventional life and helping others to live a life that's right for them. This curiosity lead Michelle to write a book series and launch a podcast show under the same name - The Wabi Sabi Series.
Her books are short & impactful, centred around topics we don't often talk about. While her podcast centres around asking guests just one question - "If there was one thing you wish society would talk more about, what would it be and why?"
Important links:
Michelle's books are available here: https://wabisabiseries.com/
Listen to her podcast Wabi Sabi Series on your favourite app and keep up to date with the latest guests at https://www.instagram.com/thewabisabiseries/
Michelle's candles are available at: https://www.knoxcoxcandleco.com/
And her new venture: https://www.instagram.com/atelier9_avalon/
For today’s episode, I thought I’d dig into the archives and share with the podcast community some of the work that we’ve been doing inside the Create(her) Club. It’s only fair you get taste for what it’s like to be part of this magical group.
A big part of this 3 months spent together, was about giving our goals structure, get ourselves off the starting line and hopefully ticking one or two off goals the list.
And faaaaaaaaar out did these women go for it.
On the first call - a goal setting call, I took the women through an exercise called Creating Your Success Container which I'm sharing with you today.
CLICK HERE to download your copy of the Pages of Possibility Journal daily practice
CLICK HERE to grab your Design Your Business Vision e-book
From the publisher's feed