True To You
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True To You episodes

  • #89 – How She Built a Career Around Freedom with Energy Healer and Writer Zoe Mac

    After liberating herself from the shackles of a senior exec job, Zoe Mac has spent the past three years-plus travelling full-time, gaining insights into true freedom and upgrading her spiritual toolkit with every loop of the world. 

    Through her channelled light language transmissions and quantum coaching practice, Zoe assists her clients to bypass their limiting blocks and beliefs, to help them open and fully utilise their spiritual gifts. 

    Zoe is dedicated to unleashing the potential she sees in every willing human she meets, as well as bringing together the lightworker community for co-creation through her Facebook group, The Healers Colab.

    I know you’re going to love today’s conversation as we traverse everything from what it’s like to pursue freedom, loneliness, to fostering an online and offline community for your life and business when you have no fixed address, and finally a lesson on what manifesting is!

    www.instagram.com/ZoeMacEnergy

    www.facebook.com/groups/thehealerscolab

    APPLICATIONS ARE OPEN for the Creator Club business coaching membership July 2021 intake. Head to creatorclub.link for more details.

    51 min
  • #88 – Hit a roadblock? Here's a strategy to get you through

    So what can we do when we’re feeling disconnected from our business goals, avoiding taking action, fearful or like everything’s too hard???

    Yes, surrender is the answer - and ain’t no shame in it.

    In business, this is often how you come back into alignment, refine and create something that really serves your dream clients most powerfully.

    In this 10min clip, I share 4 ways you can approach this feeling and move yourself from resistance to surrender and take action from a calm, centred place.

    Need a consistently weekly plan? Head to creatorclub.link and download your FREE Win the Week Planner. A 30min planning tool to help you take the right actions with less distraction.

    0 min
  • #87 – How to design an instagram strategy that’s engagement worthy with Natasha Samuel

    Natasha Samuel is the host of The Shine Online Podcast and an Instagram Strategist that helps small businesses shine online. Through intensive strategy days, digital resources and education, Natasha helps you build your brand on the ‘Gram with a video strategy that is fulfilling and fun without the overwhelm. 

    If you’ve been wondering “should I do reels” this woman is the capital Q - Queen when it comes to reels. 

    In this episode we talk about:

    • How she turned an obsession into a viable business
    • Honing her teaching skills to make content that’s easy to digest and implement for her audience
    • The why and the magic of Instagram reels 
    • And how you can grow your account organically with great engagement
    • I know that even the most reluctant video friends out there are going to love this super fun episode. Natasha is engaging, smart and her generosity shows she really wants you to win!

      https://shinewithnatasha.com/

      https://www.instagram.com/shinewithnatasha/

      1 hr 4 min
    • #86 – How to make investing one of your superpowers and create the life you want with Shinobu Hindert

      Today we are celebrating another female author on the show and now two time guest - Shinobu Hindert.

      Shinobu is a CERTIFIED FINANCIAL PLANNER™ professional, money expert, and creator of Empowered Planning, LLC.

      Her book - “Investing is Your Superpower” goes on sale this week on Amazon, and it offers a proven step-by-step process for building wealth and confidently making investment decisions. Her goal is to simplify the complex world of investing and empower women everywhere to reach financial freedom.

      In this conversation we talk about the current economic situation in the west and how that is rapidly changing the work choices for women, how you can begin to feel more financially empowered and simple ways that small business owners can think about investing especially when things can be unpredictable.

      Purchase your copy of Investing is Your Superpower here: https://amzn.to/3y3pDVQ and the Kindle version is is only 99c for the first week of the launch.

      https://www.empoweredplanning.com/

      https://www.instagram.com/empowered_planning

      0 min
    • #85 – Inside the changes in my biz and your Creator Club questions answered

      In this solo episode, Ruby shares how her business has evolved since starting out coaching 3 years ago and answers all your questions about the new way to work together through the Creator Club small business coaching membership. She answers questions like:

      • Who is the program for? Do I need to be at a certain stage in business? 
      • What is the program for?
      • Being a membership is there a minimum time-frame I have to join?
      • What does a month in the Creator Club look like?
      • How do the group calls work?
      • Whats the big takeaways I’ll get?
      • Applications close 7th May for this first round of the Creator Club and you can apply by clicking here

        22 min
      • #84 – How systems will save you in your small business with Sophie Brenton

        Sophie Brenton stared SB Business Services in 2018, after 15+ years in executive management. She tells me it was the craziest thing I've ever done. Since then, she's proud to say she has around 85% creative business owners on her books!

        In this episode, we talk about:

        • The reality of small business vs. why we originally started and why she focuses on helping you regain work-life balance 
        • What simple things small business owners can do to feel less stressed and more organised
        • When to implement automation and software into the back end 
        • IG: @sb_business_services

          W: www.sbbusinessservices.com

          Grab Sophie's "A No Nonsense Guide to Work Life Balance" via her website.

          --> FIND OUT MORE about the CREATOR CLUB business coaching membership by clicking HERE. Applications open until 6th May 2021 and we commence 10th May 2021.

          1 hr 1 min
        • #83 – Why video content should be a key part of your marketing strategy with Liz McVoy

          Liz McVoy is a Marketing Consultant who helps entrepreneurs elevate their brand and connect with their audience through video storytelling, brand strategy, and magnetic marketing content.

          Over the last decade, Liz has worked with multi-billion dollar tech companies, boutique brands, and entrepreneurs to focus their creative direction, stand out as the expert, and create marketing content that converts.

          In a rush of courage, and the height of the craziness of 2020 - while pregnant with her second baby, she officially launched her creative agency which is now her full-time gig.

          For more marketing tips, inspiration and resources, sign up for her newsletter at www.lizmcvoy.com and follow her on Instagram @lizmcvoycreative.

          --> FIND OUT MORE about the CREATOR CLUB business coaching membership by clicking HERE. Applications open until 7th May 2021 and we commence 10th May 2021.

          1 hr 2 min
        • #82 – Pricing for profit as a creative (PART TWO)

          In today’s episode, we round out this two part conversation on pricing.

          We talk about what a value ladder is, positioning your pricing - relative to the market and your clients, allowing for a profit margin and alternatives to hourly rates and fixed pricing.

          While these mini episodes are intended to be simple and not throw a thousand ideas at you - at a minimum I do hope you pencil in a regular date to review your pricing.

          Got questions? Drop me a DM on Instagram @rubykmarsh and let's help you price with confidence.

          17 min
        • #81 – Ready to update your pricing? Answer these 5 questions first (PART ONE)

          Today’s episode is taken from a short but powerful 10min IGTV on pricing. Pricing is one of the top 3 things small business owners have questions about when we they enquire about coaching.

          At least once a year we want to sit down and evaluate our pricing to ensure it's a reflection of the type of business we’re building and the value we’re creating. This video isn’t about how to be the most expensive, but it is about being profitable and you may or may not choose to raise your prices after tuning in.

          If you enjoy this episode make sure you hit me up in the DM’s on Instagram @rubykmarsh or head to rubymarsh.com to learn about 1:1 coaching if you have specific questions about pricing and your business.

          Grab your notebook and let’s get into the conversation!

          16 min
        • #80 – Mastering your brand story with copywriting expert Ché Elizaga Castro

          Ché Elizaga Castro is an award-winning Brand Story Strategist + Copywriter for impact-driven brands, and an in-demand speaker flipping the business script with a more human approach to marketing. Ché founded Come Alive Co to help industry disruptors elevate their presence and stand apart through the connecting power of Brand Story.

          In this episode we talk about:

          • Che's career story and why she left to start her own business despite being at the top of her industry
          • The highlights and the lowlights of small business
          • Going from designing campaigns for the likes of Toyota to GoDaddy, to realising her passion was in small business

          • What is your "brand story"?

          • Why is it your most important piece of marketing?

          • Why do you think many entrepreneurs fear writing copy so much?

          • How can we learn to “practice” copy and overcome the fear?
          • Instagram and TikTok: @comealive.co

            Free Brand Story resource: comealive.co/email

            56 min

          About True To You

          From the publisher's feed

          The True to You podcast is your go-to show for practical wisdom to build a meaningful, creative small business.