Ad Age Marketer's Brief

TrueCar gets a facelift

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TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.

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Ad Age Marketer's BriefBy E.J. Schultz & Adrianne Pasquarelli
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