In this White Hat Wednesday episode, Jim Rhoads shares a deeply personal story sparked by the discovery of a dusty old shipping tube in a neglected storage unit. Inside? A hand-marked ranch country map from years ago—a symbol of integrity, earned trust, and the kind of legacy built not with contracts, but with character.

Through the lens of his father's stories—negotiating land access with nothing more than a handshake—Jim explores what it truly means to be a person of your word in today’s business climate. This episode is a tribute to a legacy of trust, respect, and the quiet strength of doing things the right way.

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Find the BHPH Morning Show LIVE on YouTube, LinkedIn and Facebook every Mon, Wed, & Fri at 11am eastern where we (Jim and Michelle Rhoads along with featured guests) talk #buyherepayhere #bhph #subprime #automotive #finance #ethics #whitehatway #customerretention #customerengagement #marketing and much more! 

We are pleased to use our sometimes-scratchy morning voices to speak up on behalf of BHPH Dealers. Don't forget to LIKE the videos and SUBSCRIBE to The Octane Group channel. Also, please add your comments or questions right here in the BHPH Institute.