Greetings. This is Carl, and you are listening to another episode of Behavior Gap Radio, the podcast for Real Financial Advisors all over the world. I'm making the argument that trust is an asset, or at least, I'm encouraging you think about trust as an asset, and I'm making the argument that it's actually the single most valuable asset that real financial advisors have, and to test that claim, I've encouraged you to think about what would happen to you if you did something to lose the trust of your current clients, your future clients, and your community. Today, I'm talking about how you do trust at scale. To learn more about being a real financial advisor, sign up for the Behavior Gap Newsletter at behaviorgap.com.