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 What if the secret to growing your inspection business isn't in your report, but in the first 7 seconds?

In this episode of Inspector Empire Builder, host Matt Williams welcomes Katie York from Spectora to talk about a topic that could transform your inspection business: building trust. From the moment a potential client lands on your website to the final delivery of a report, trust isn’t just a “nice to have”, it’s the backbone of repeat business and long-term success.

Katie shares the behind-the-scenes growth story of Spectora, from a 10-person startup to serving over 10,000 home inspectors. Along the way, she reveals how communication, culture, and consistency helped build their loyal customer base, and how inspectors can do the same in their own businesses. Matt and Katie dive into everything from hiring the right people to creating a humanized, trust-rich experience across every customer touchpoint.

You’ll also hear creative, real-world ideas for turning a one-time inspection into recurring revenue and how AI is shifting the value of human connection like never before.

Takeaways:

Why obsessing over your report format might be killing your business growth

The real impact of first impressions, and how to win trust in 7 seconds

How to train (or hire) for soft skills that create emotional safety for clients

Simple strategies for creating recurring revenue in your inspection business

How Spectora’s tools help inspectors automate professionalism without losing that personal touch

"Let’s obsess over the human connection, the kind of stuff that can’t be replaced by a bot." – Katie York

Think about your first point of contact with clients, your website, your phone call, your driveway greeting. This week, journal what trust signals you're currently sending… and what you could improve. Then share this episode with another inspector who needs to hear it!

 Subscribe for more insights to grow your inspection empire, and build a business people trust.

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