Thought leadership isn't a type of content—it's an approach to content. I said it before and I'll say it again: Many people create good content but only a few create good content consistently. This is already a big part of becoming the Go-To, the trusted authority in your space: showing up consistently as it takes a few touch points for people to not only know and like you but more importantly trust you! This is where a solid strategy comes in that not only takes the guesswork out of content creation but also the struggle as to what to actually write. In today's episode, I share with you a behind the scenes of how I create content and the 5 types of content you should focus on creating to build your thought leadership status. In a nutshell, they are: 1. Calendar is king 2. On the go content 3. Curated content 4. Commentary and counter arguments 5. Collaborate Resources mention: Content Creation Hub https://www.content-creation.club ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the ability to communicate and create content that resonates with their decision makers who usually don't have the same technical expertise and background than they have. Whilst content market has been a hot topic in the business and entrepreneur world, it is becoming more and more popular also amongst corporate leaders as traditional marketing gets less traction and cut through. So the question is: How do we get started with content creation? What are some of the tips, tricks and tools to create binge worthy content (especially when we're busy enough) and ways to build your Personal Brand as corporate employee by creating content? We are joined by Maria MacInnes, founder of Content Queen. With many years working in PR, journalism and marketing under my belt, she noticed that all the jargon makes marketing seem more complicated than it really is. And she is here to simplify it for us! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Personal Branding isn't the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they still require different attention and action steps to build. Your brand is the foundation to then build your thought leadership status on it. It's a non-negotiable as everything from there either tanks or takes off. The question is - what makes a thought leader and with that, a trusted authority? In true Petra manner, I have of course a framework to make it easier to remember and that's the 5C's: Competence based on deep expertise in your area A clear point of view Community over credentials Credibilty Consistency Tune in to the full episode as I share the difference and how you can use one to build the other, the right way! Resources mentions: Content Creation Hub: https://www.content-creation.club Build your authority status through content that gets engagement! ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here ___________ Getting your first or next degree often seems to be the answer for how to get started or progress in your career quicker. But what happens when you got the degree, put in the work and then … crickets. How do you make the transition from academia to industry when you are highly qualified and yet, due to lack of practical experience can't break into the industry? The missing link between expertise and career success What decision makers are looking for - also (or especially) in highly technical and regulated industries This is much more is what we discuss in this interview where we are joined by Dr. Thu (Sue) Nguyen PhD who's made it her mission to support STEM graduates and PHDs in their transition from academia to industry. Sue is the founder and MD of Clueo Clinical. She combines 15 years of combined experience in clinical and pre-clinical research and development, training and management. Sue developed the Industry-Bridging Program that supports STEM Graduates as well as PhDs in making the transition from academic to industry. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been waiting until now ... this is your last chance to join! Details are over at: https://www.trusted-authority.co/enrollment-2022 _________ Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen. If you want to get things done, you need to be able to influence, beyond your title. The only way to do it is by building trust. This is exactly what this episode is all about. I share the framework of the Trusted Authority and how you can apply those principles straight away! CAPABILITY: translating your credentials into results that matter [to your decision maker] = Value Proposition + Authority Positioning CREDIBILITY: building your own framework and social proof around your capabilities VISIBILITY: enhancing your authority position through intentional visibility strategies ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here ________ You can be the best at what you do but if you're not able to communicate it to your decision maker in a way that resonates with them, you're not getting far. Words are powerful and written communication is one of the most important soft skills that make or break career progression and business success. It starts with words for your resume or website, followed by emails, social media captions, proposals, presentations, negotiations … Being able to communicate clearly and succinctly doesn't only show leadership skills but also thought leadership that can take you to new levels. But where do you start when you have a blurry idea what to say but then struggle with turning it into a compelling pitch? How do you ensure that your proposal hits a nerve and doesn't get lost in the mix? And how do you recover when things go pear-shaped? These are many more questions are what we discuss in this episode where we're joined by someone who connects the world of human psychology and words to teach copywriting skills that convert. Anita Siek is a lawyer turned brand and copy strategist and creator of Wordfetti, a human-centred copywriting school and resource hub dedicated to teaching brands that don't do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Doors are open to the Trusted Authority program, a 10-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in w/c 10th Oct 2022 so you have a solid foundation and strategy ready to kick off 2023 with a bang. More details here _________ Maybe building your Personal Brand is on your priority list and you're not sure how to get support from your company or maybe you're on the other side and get the enquiry to support your staff's personal branding efforts and you're not quite sure if you should get behind - this episode is for you as I go through 3 very common scenarios and how to tackle them in this episode: We have a strong company brand. Why would I want to invest in an employee's brand? Why would I want to pay for you getting poached left, right and center? This personal branding stuff is just a distraction from getting real work done and you're working on billable hours. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If you can't be seen, you can't be considered. Visibility is a massive factor in whether you and/or your business is successful. In last week's episode, episode 64 I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you're in your expert to trusted authority journey. Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibility. It's also called 'social proof', meaning you've been 'vetted' that you're legit and know what you're talking about. Having said that, PR also often gets a bad rep through statements like 'what bleeds lads' or manipulation and most recently, also fake news. So the question is - what role does PR play today and tomorrow where information has been democratised? How has PR evolved since the rise of social media and what are best ways to leverage exposure to your advantage? Whether you're looking to build your personal public profile or you want to leverage your personal brand to boost your company and business brand- you'll love this episode. We're joined by Katie Martel, a 15-year award-winning brand and PR consultant and strategist and was named as Inside Small Business 'Top 50 Australian Small Business Leaders.'. She's the founder of CroftPR and helps some of Australia's leading brands to drive PR with purpose, meaning there's a greater positive purpose than just bottom'-line results. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever heard of Harvey Coleman's 3 Keys to Career Success: The Pieces of PIE model? He basically found out that there are 3 main factors that contribute to career success. These 3 factors are: performance, image and visibility. Now you might think, all 3 components are equally important but no - this couldn't be further away from the truth. His research showed that only 10% of your success is attributed to your performance, meaning how good you're at what you're doing. 30% comes down to the image you have aka the perception others have about you and a whopping 60% comes down to visibility, meaning: are you visible to the right people for the right reasons? When I stumbled across his research, I was gobsmacked but at the same time, it explained a lot. What it means in essence is that you can be the best at what you do and still don't get the recognition and reward for it if others don't know about it. This is why this week's episode is all about increasing visibility, depending on where you're in the journey of being the best kept secret to being the trusted authority. I'll also link to the process as I explain it in detail in my book and also episode 52 where I discuss the path if you prefer the audio version. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Maybe you have an idea for a new product, want to get into a new industry or want to do a 180 career change but then, you doubts creep in. How would anyone take you seriously without having had any experience. Who would buy into your vague solution without having any proven success stories to show? If any of that sounds familiar, then you'll love this episode because we're joined by someone who tapped into the 'on-the-go' credibility approach which I explained in Episode 62. Justin Falk is the founder and MD of TalentVine, a RecTech solution that connects recruiters and hiring managers. I've known Justin since day dot of his journey when TalentVine was pretty much just an idea and I remember it as it was yesterday when he came and visited for a chat to introduce the concept. He was very upfront where he was in his journey and didn't sugar coat anything. Now, 7 and a bit years later, he's turned this idea into a thriving business that I backed by investors, and continues to grow as it meets the demand of transparency for service solutions. No doubt, you'll get a lot out of this interview so make sure to take notes how Justin approached building his trust and credibility, especially in the early stages building when he didn't have social proof, successful case studies or even an actual ready-to-use product. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com