"I don't have a Phd, I haven't written a book, I haven't invented anything groundbreaking nor have I won any awards - can I still become a trusted authority?" If that's what's been on your mind, then you've come to the right place because today's episode will shed some light on what it takes to become the Go-To in your field and I'll share with you the exact path to take if you want to make the transition from technical expert to trusted authority. Listen to Epi 50 - Why be(come) a Trusted Authority ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard and you are not able to speak with clarity and conviction? Having a fear of public speaking and a lack in confidence can hamper your career success. What if, instead, you could step up every time you speak with rock solid confidence and a powerful message? This is exactly what this episode is all about. We are joined by Lisa Evans, certified public speaking and storytelling coach. Find out more about Lisa over at http://speakingsavvy.com.au ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com _____________

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast! Tune in to this 1st (50th) episode where we go back to basics and not only get more behind the scenes insights about the rebrand but also talk about why becoming the Trusted Authority should be on your radar. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to navigate those high-stakes conversations has a massive ripple effect - on your own health, your level of success, your team and business. In this conversation we are joined by Kate Crawshaw who's made it her career to teach others to have courageous conversations. why it is important to have them [psychologically + financially] how to navigate through them [incl the preparation that goes in it] when to seek them out vs when to better let it go best ways to manage emotions [your own and your counter part's] ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get to where they're but also stay there. In today's episode, I share 7 highly impactful activities that you can implmenet straight away to get results, not only down the track but straight away! 1. Commit to life-long learning 2. Know the importance of clarity and consistency 3. Relationships, relationships, relationships 4. Get external perspective 5. Embrace and immerse yourself into your (ideal) community 6. Social proof 7. Having a repeatable system Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average profile into an excutive profile that does the heavy lifting for you? If so - this episode is for you! We are joined by Karen Tisdell, a top 10 independent LinkedIn trainers across the Asia Pacific. Karen is a listener, a brand storyteller and a copywriter, and LinkedIn is her medium. In this conversation, we are talking about: How to leverage LinkedIn the most powerful way The do's and dont's on LinkedIn (profile, connections, content) What separates executive profiles from average profiles) What it takes to build a community A (personal) community building mistake to avoid How to build your profile and presence within minutes (and not hours) ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe it's one of the (if not THE) best investment you'll ever make in yourself as you gain insights and awareness about yourself (and with that, also others), you wouldn't get anywhere else. In this part 2/2 I share with you how you can measure the ROI of your Personal Brand with tangible metrics, that cover financial as well as non-financial indicators. ___________ Want to build and monetise your Personal Brand, become the Trusted Authority in your field and level up your Career? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

Most of use it everyday - it's the tool that connects us with others, our 'voice'. And yet - it isn't something we pay a lot attention to. This is about to change because we are joined by someone who is dedicated to make people's voices heard, impactful and influential - Sally Prosser is today's guest to talk all things: what an impactful presentation is (which you may not expect to be) why even perfect presentations can fall flat (and what to do about it) finding your niche/ topic how to prepare for an important speech best ways to deal with haters and trolls and a lot more!

Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the trusted authority in your industry. We kick off in May 2022! ========= So you've been thinking of taking your Personal Brand serious and consider to invest in bringing it to life and manage it more strategically? 'Cause spoiler alert: you already have a personal brand, it's just a matter of a) what it is that you're currently known for (and if that aligns with your future goals) and b) by whom you're known for (and if these are the people that help you get where you want to go) and wondering – where to start to invest and how much does it cost? This episode (2-parts series) is your answer! In Part 1/2, we cover the different investments that are involved when buidling your Personal Brand and also recommendations where to focus on first. ========= Resources mentioned: Download your Free Step-by-Step Personal Branding Guide: https://www.impaccct.com/freebies Squarespace Canva ========== Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com Connect with Petra Zink on LinkedIn

Whether you're still sitting on the fence or have already committed to enrolling in the Trusted Authoirty program but want to know how some of the previous students turned their learnings into action, today's episode is for you! Doors are open to the Trusted Authority program, a 12-weeks intense cohort where you will learn how you can go from the technical expert in your company to the Trusted Authority in your industry. We kick off in May 2022! DOORS CLOSE ON THE 27th APRIL Ps- price goes up by nearly 50% for our next intake in July ... ============== Your Brand. Your Future. has been voted as Nr14 in the Top 25 Personal Branding Podcasts by Feedspot 🎉 THANK YOU! Connect with Petra Zink on LinkedIn Download your COMPLIMENTARY Guide: 5 Strategies to go from Expert to Trusted Authority