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Elon Musk, the billionaire's billionaire, buys Twitter for $44million.
Tudor, as a regular user of Twitter, examines the implications of the takeover for Musk as well as for Twitter users and employees. Reflecting on personal experiences he considers the appeal of Twitter to users, and reflects on his experiences of going viral, including how to avoid heated exchanges between tweeters.
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Tudor arranges to meet Professor Fernando Gimenez, a former student now a distinguished academic figure who is internationally recognised for his studies of entrepreneurship. The plan is in danger of being disrupted by last-minute travel arrangements. Their meeting eventually takes place after a lengthy delay.
The discussion begins with an exchange of views about cross-cultural experiences. It then takes an unexpected turn with recollections their first meetings in Brazil and Manchester, Professor Gimenez’s doctoral interview, and the tale of a University administrator who collected stray cats.
[Note to poddlers: the 'warts and all' principle is followed to provide this podcast without delay while the poddling team develops skills at dealing with the audio 'warts'. The introductory remarks by Tudor have been cruelly butchered, but the entire unexpurgated version of the interview remains]
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After their first podcast, Tudor and the new team of poddlers meet in the bar of the tennis club where Tudor and William have been playing a game of tennis, driven indoors by a sudden cold snap.
They are joined by new team member Christine, a young graduate recruit in English literature, whose starting project has been to complete the last stage of submitting the book ‘Boris, me, and the BBC’ to the publisher.
The delay has been partly because of time spent on producing the first Tudorama podcast. But partly because of Tudor’s concerns about the difficulty in bring to the book to a conclusion, it is a falls between a factual document of news reporting on the unfolding of the political events in the battle for Brexit, and a memoir of his own personal crises during that time.
Catherine works in a quiet corner of the bar but progress is slower than expected. The delay is nail-biting.
She eventually joins them and says there have been problems which seem to be resolving themselves.
They buy another coffee and wait, fearing the worse. Outside the cold snap is easing, and tennis players are making their way to the outside courts.
Then, relief as Catherine says the manuscript has been accepted.
They have lift-off. The book will be ready for purchase as soon as a message is received from the publisher. The meeting ends triumphantly.
The next days the confirming message arrives. But when Tudor orders some trial copies, ‘computer says no’. There has been a problem with the payment. He learns his bank is unable to confirm the details of his account. His celebrations of lift-off have been premature.
After more last minute-hitches, Amazon confirms that the order has been processed, payment received, and that the books are in transit. Then the arrival 'not with a bang but a whimper' with a ring on the doorbell.
Tudor rushes into the road but 'the delivery man has gone, or maybe the stork has flown back to the baby factory'. He unwraps his little parcels of joy, and prepares to celebrate their arrival.
As the poddling team prepare to complete the episode, they learnt news of another twist to the tale of Boris Johnson, who has been charged with a criminal offence over the so-called Partygate crisis during the Cover lockdown. In light of other political troubles facing the government, Tudor has to decide how this affects the podcast, and whether the book now needs a new ending.
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The new podcaster may be overwhelmed with problems of possible legal actions from unintended consequences of downloading materials from the web.
In this episode, Tudor talks with Charles McFarlane, a marketing executive with extensive experience in copyright and intellectual property matters.
The problems are particularly important for entrepreneurs setting out on web-based products, unaware of legal restrictions.
Even experienced creative artists can find themselves in expensive Court cases. A recent example was that of Ed Sheehan accused of plagiarising the earlier work by a less well-known group.
Although he won the case, he is now making a more careful record of the creative processes as they are emerging during the development of his albums.
Tudor relates an earlier case of the child who suggested the name later used by a food company for a confectionery product. The legal case revolved around whether the child could have understanding of the term, and whether others in the focus group had some ownership. He learns of ‘cyber-squatting’ a practice in which unprotected names in use are deliberately registered so as to hold the original user to ransom.
The discussion shows unexpected potential problems he may be facing in using a stamp design on his recently published book cover. Even the nature of the perforations have copyright elements..
Tudor grows uneasy having discovered that the name Tudorama for his podcast was already used for a racehorse. Will he be open to a legal challenge? He determines to look more carefully into such legal problems.
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In this very first episode of Tudorama, Tudor describes how the idea of Tudorama was created and turned into a podcast 'warts and all'.
The first record was of a conversation with Physio Lindsey in which he explains his plan to publish podcasts instead of writing books about creativity and leadership. He confesses he has never made a Podcast before, and rarely ever listened to one. Challenged by Physio Lindsey to make one before his next appointment, he says it may take longer than a week.
The efforts to produce the first podcast are described, including his attempts to master the basic skills of audio-editing. Several weeks pass, during which he has to confess progress has been slow. The basic content of his research notebook was ready to be converted into audio, but the improvements in quality were obvious as he became more aware of the skill needed in other podcasts. He still needed a name, and even the first word of his first episode.
As a scientist, he tested out various introductions on a group of friends, but knew he was still lacking creative insights, the most vital aspect of the subject he was writing about.
Inspiration came from one of the group who sent him the title 'Tudorama' which produced the 'eureka moment' .
He begins experimenting with the first word of the script, and then the first sentence for the Podcast
'Welcome to Tudorama, the podcast about creativity in the sciences, arts, politics, and above all, in everyday life'.
Drawing on his research notebook, he describes the creative aspects of the early days of the new year. Meanwhile, he decides to describe the process of podcasting as poddling, and people interested as poddlers,
One of the creative ways of solving a problem is turning a weakness into a strength. Remembering this principle, he decides to stop trying to aspire to the professional level of audio production, and to publish his first recorded efforts 'warts and all'
Returning to Physio Lindsey, he plays her the first word of the episode. She says he sounds like a daytime host for a children's programme and should go for a more grown-up approach. He decides she is showing an example of the everyday creativity he has been writing about, and adds her suggestion as a last word.
From the publisher's feed