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I invited my good friend, Brian Casel, to return to our airwaves and teach us a new lesson — productizing.

Brian, like most of us, started as a “web designer” then made the shift to product via Restaurant Engine.  This is not — let me repeat — not an easy task. If you’ve been following me for a while, you know this is something that I’m working on day in and day out.

In this episode, we’ll dive into his latest launch, Productize. It’s a based on a very popular hybrid model of today’s digital product offering. Brian is offering up the course content with a healthy mix of video, consulting, and private membership. Sound familiar?

If you’re looking to productize your consulting services , this episode is for you. Join us as we unpack the methods of productizing and how you can apply this to your business.

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Resources mentioned

Twitter: @CasJam