E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views.

Everything is a block of stone with a beautiful sculpture inside. Every piece of content, landing page, ad, SEO funnel, and marketing campaign has potential.

Oftentimes, that potential is staring us right in the face.

These are the basic, easy changes I made to the original video that caused it to get an increase in views of 683,660% and over 1,400 new followers.

Anybody can do this!

🪨 Stone - The Article: https://edwardsturm.com/articles/everything-in-marketing-is-a-block-of-stone-with-a-beautiful-sculpture-inside/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Turning a 500-View Video into 2.4 Million Views 00:46 Marketing as a Block of Stone 01:29 The Original Video and Its Edits 02:14 The Editing Process and Tools Used 03:59 The Five Key Changes 06:03 The Impact of the Edits 06:27 Final Thoughts and Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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