Episode 96: On this episode of Pursuit of Profit, Cliff talks with Daniel Sturgis, founder of Scoop Brothers, an unlikely business scooping dog poop. Daniel has figured out a way to turn a very dirty job into a clean profit. In 2024 alone he brought in more than $400K in revenue. There are 89.5 million dogs in the US, each one poops at least twice a day, that's 65 billion piles a year - and someone has to pick them up. Daniel figured out operating leverage and underutilized labor capacity - as revenue climbs his costs barely budge. This is not just about dog poop, it's about recognizing overlooked markets, building a system that scales and turning a dirty job into a dream opportunity for a franchisee. Take a listen...

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Timestamps:

00:00 Intro

02:30 Brown gold history

05:51 Monetize the brown gold

08:20 Services

12:46 Subscription membership

16:42 Technology

18:15 Marketing

19:57 Who's the customer

24:24 Numbers

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Links:

Scoop Brothers

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.