Supporting your sales goals with corporate events is so much more than executing logistics, hosting the same sales meeting, an incentive trip year after year. It requires strategic planning that combines both marketing and sales to take your vision and build a comprehensive plan to achieve your goals, drive your sales cycle and make your programs more cost efficient. Come learn from Christy Lamagna, a corporate events strategy expert about the process to turn your next company event into a profit machine. She will share insights from her new book The Strategic Planning Guide for Event Professionals to steer you into the right direction. Her new book is available on Amazon or www.strategic.events.