Mi3 Audio Edition

TV faces up to ‘food fatigue’ but MasterChef EP predicts 5-10% rise for 2020


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TV food shows are on the nose and agencies and advertisers are twitchy. Veteran MasterChef Executive Producer at Endemol Shine, Marty Benson, says be calm. The revamped MasterChef format with new judges and a new pace will return the show to audience growth this year. Ten’s Head of Programming, Daniel Monaghan, agrees. Here’s why.

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