On the heels of re-aligning the ownership of group companies in line with the management, family members of the TVS Group have taken the next step of drawing up a formal Brand Agreement on the use, adoption, and registration of trademarks such as TVS, Sundaram and Sundram as also several other trademarks. Some Group members have now decided to execute the ‘deed of adherence’ to the Brand Agreement. Here's all you need to know.