Active listening is a communication skill vital for every professional and can build rapport and lead to increased success. In this episode, we dive into the importance of refining this art of listening. Danny's company AppMeetup provides training to organizations looking for strategies and tools such as Gong that will support the development of their leaders and sales teams.
Research reveals that the top producing sales reps spend on average 40% of the time talking, while lower performing reps spend between 60 - 65% of the time talking. Success equated to the prospect speaking 60% of the time, meaning sales reps that were successful understood the value and art of listening. Do you need a reality check? You might be listening less than you think, and this could be the primary reason why you aren’t closing more deals.
Some of the best practices include:
A. Have a curious mindset.
B. Be aware of body language (both yours and theirs).
C. Don’t interrupt, don’t try to ‘fix’, be patient.
D. Repeat or paraphrase for understanding & repeat or paraphrase for clarification.
E. Take notes, both mental and physical
F. The Power of the Pause.
G. Role-Playing
People don’t like being sold; they want to buy. They often buy emotionally, and a true connection will lead to an emotional bond/create a fondness. Pay attention closely to their choice of words, their body language and if they are responsive to your spirit of curiosity. Growing in the art of listening could be the defining tool and factor in achieving greater success.
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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.
Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.
Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.
Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.
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