By Roger Edwards and Pascal Fintoni
The podcast currently has 127 episodes available.
The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:45 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:52 Content Spotlights
ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY
PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale
00:39:21 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:47:36 Marketing Tech and Apps
ROGER: It’s all about AI for professional speakers:
Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal)
Or maybe just go along to a meeting of https://www.toastmasters.org/
PASCAL: It’s all about superior content curation using AI
Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.
Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation
Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.
00:56:29 Film Marketing
Presumed Innocent (1990)
Director; Alan J. Pakula
Writers: Scott Turow, Frank Pierson, Alan J. Pakula
Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,
As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.
Taglines:
A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:20 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:27 Content Spotlights
ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702
PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com
https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef
00:32:40 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:40:22 Marketing Tech and Apps
ROGER: It’s all about in-depth research:
R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175
Consensus App: https://consensus.app/
PASCAL: It’s all about honing your AI briefing skills
AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants.
Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series.
00:50:53 Film Marketing
Flight of the Phoenix (2004)
Directed by: John Moore (Behind Enemy Lines 2001)
Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns
Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.
Music by: Marco Beltrami
Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape.
Tagline: If They Stand Together, They Stand a Chance
We look at the marketing challenges created by the film, particularly the unfair comparisons the critics made to the 1965 original. Was this a remake or an homage?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:23 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:20:55 Content Spotlights
ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/
PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk
00:41:51 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:47:34 Marketing Tech and Apps
ROGER: It’s all about video production and AI
Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/
Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing
PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries
00:58:15 Film Marketing
The DESCENT (2005)
Directed by: Neil Marshall
Written by: Neil Marshall
Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters.
A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators.
We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:05 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:56 Content Spotlights
ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/
PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/
00:26:54 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:34:13 Marketing Tech and Apps
ROGER: It’s all about summer travelling...
Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html
Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/
PASCAL: It’s all about updates from our favourite platforms:
Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download
Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog
00:43:37 Film Marketing
THE DAY AFTER TOMORROW (2004)
Director: Roland Emmerich
Writers: Roland Emmerich, Jeffrey Nachmanoff
Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm
Music by: Harald Kloser
Tagline: Where will you be?
We look at the marketing and PR for one of the most successful disaster movies of the early 2000’s and uncover the defunct website to see how that contributed to the campaign. And can negative reactions from scientists be turn into something positive?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:28 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:21 Content Spotlights
ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/
PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks
00:33:16 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:41:11 Marketing Tech and Apps
ROGER: It’s all about quitting Adobe Creative Cloud:
Replace PhotoShop - Photopea: https://www.photopea.com/
Replace Audition - Audacity: https://www.audacityteam.org/
Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve
PASCAL: It’s all about new and free products from Adobe:
Adobe free social media scheduler https://new.express.adobe.com/schedule
Adobe free podcast recording and editing solution https://podcast.adobe.com/studio
00:53:50 Film Marketing
AN OFFICER AND A GENTLEMAN (1982)
Director: Taylor Hackford
Writer(s): Douglas Day Stewart
Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr
Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.
We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
00:00:00 IntroductionHere are your hosts, Roger and Pascal.
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
ROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies
PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
ROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/
PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms
HIDDEN FIGURES (2016)
Director: Theodore Melfi
Writers: Theodore Melfi and Allison Schroeder
Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.
Music by: Hans Zimmer + tracks by Pharel Williams
Tagline: Meet The Women You Don’t Know, Behind the Story You Do.
We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
· In the News.
· Content Spotlight
· This Week in History
· Marketing Tech and Apps
· Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:38 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:58 Content Spotlights
ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02
PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni
A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.
00:38:35 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:02 Marketing Tech and Apps
ROGER: It’s all about giving a speech.
Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172
Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943
PASCAL: It’s all about creating content with more depth and authority.
Research the current findings and observations from research papers: https://consensus.app/search/
Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com
00:56:02 Film Marketing
Southern Comfort (1981)
Director: Walter Hill
Writers: Michael Kane, Walter Hill, David Giler
Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast
Music by: Ry Cooder
Tagline: It’s the land of hospitality... unless you don’t belong there.
Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:37 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:10 Content Spotlights
ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0
PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates
00:29:47 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:37:30 Marketing Tech and Apps
ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple
Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech
Dragon by Nuance: https://www.nuance.com/dragon.html
PASCAL: It’s all about recent updated from Google/Alphabet
YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0
Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features
https://blog.google/products/gemini/bard-gemini-advanced-app/
00:45:46 Film Marketing
THELMA & LOUISE (1991)
Director: Ridley Scott
Writer: Callie Khouri
Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-)
Music by: Hans Zimmer
Tagline: Somebody said get a life... so they did!
We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:07 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:00 Content Spotlights
ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims
PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001
00:29:51 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:11 Marketing Tech and Apps
ROGER: It’s all about animated drawing video makers:
Doodly: https://www.voomly.com/doodly
Video Scribe: https://www.videoscribe.co/en/
PASCAL: It’s all about creating content briefs
Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings
AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout
00:51:18 Film Marketing
Where Eagles Dare (1968)
Director: Brian G. Hutton
Writer: Alistair MacLean
Stars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton Diffring
Music by: Ron Goodwin
They dare to climb a terrifying new peak in suspense... all the way up to hell!
Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
00:00:00 Introduction
Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners.
That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards
00:06:11 In the News
3 news items each. Which will be the winning news?
00:16:56 Content Spotlights
ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023
Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ
Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com: https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html
Retracking of the Nemesis Rollercoaster at Alton Towers:
https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023
The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html
The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4
How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century
00:29:37 This Week in History
We share our top 3 historical events and then choose the winners.
00:37:04 Marketing Tech and Apps
ROGER’S TOP 3 MARKETING TECH & APPS OF 2023
PASCAL’S TOP 3 MARKETING TECH & APPS OF 2023
00:47:09 Film Marketing
ROGER’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023
PASCAL’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
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The podcast currently has 127 episodes available.