Two Minute Marketing Tips

To design a successful LinkedIn advertising campaign, you must have a well-planned strategy. In the second episode of this Two Minute Marketing Tips series, Three Girls Media CEO, Erika Taylor Montgomery, teaches you about how to target audiences with your LinkedIn ads. Listen to this installment to learn about:

• The audience on LinkedIn

• Professional criteria targeting

• The three matched audience targeting options

• How lookalike audiences can generate new leads

Want more Two Minute Marketing Tips? Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or SoundCloud:

•6 Ways Blogging Helps a Successful Business: Listen on SoundCloud, Spotify or iTunes

•6 Reasons Marketers Emphasize Blogging for All Businesses: Listen on SoundCloud, Spotify or iTunes

•Implementing LinkedIn Ad Best Practices for a Successful Strategy: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

No matter what your goals are, there are a few tactics that will benefit all of your LinkedIn advertising strategies. Three Girls Media CEO, and Two Minute Marketing Tips host Erika Taylor Montgomery will teach you about some of the most important best practices when running LinkedIn ads and why they will help you succeed. She offers valuable suggestions on:

• Using a professional voice

• Personalizing your ads

• Testing ad content

• Keeping your ads fresh

Want more Two Minute Marketing Tips? Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or SoundCloud:

• 6 Ways Blogging Helps a Successful Business: Listen on SoundCloud, Spotify or iTunes

• 6 Reasons Marketers Emphasize Blogging for All Businesses: Listen on SoundCloud, Spotify or iTunes

• 5 Easy to Use Content Marketing Tools: Boosted Posts & Story Ads: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Have you heard of the saying, “Work smarter, not harder?” You definitely want that to be the case when you’re creating content and engaging in public relations for your business! In this week’s episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery tells you what services you need to be employing to develop your content creation and public relation skills. She goes into detail about how you can:

• Use Hootsuite and Trello to stay organized and on track

• Use Keywords everywhere, to boost your articles and social media

• Enhance your PR using MailChimp and HARO

• How you can stay connected to your team using Slack

Content creation and public relations may be a challenge to most, but with the proper knowledge and the right tools at your disposal, you can make sure your brand rises above the rest.

Want more Two Minute Marketing Tips? Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or SoundCloud:

• 6 Reasons Marketers Emphasize Blogging for All Businesses: Listen on SoundCloud, Spotify or iTunes

• 6 Ways Blogging Helps a Successful Business: Listen on SoundCloud, Spotify or iTunes

• 5 Easy to Use Content Marketing Tools: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Want to increase your website traffic? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, delves into 6 reasons why marketers highly recommend blogging for all businesses. In this episode learn about how blogs can:

• Increase search engine optimization, brand awareness, sales and content marketing success rates

• Allow you to show your expertise within your field

• Recoup your investment in a web domain

Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud:

• 5 Easy to Use Content Marketing Tools: Listen on SoundCloud, Spotify or iTunes

• How to Use Different LinkedIn Ad Types: Listen on SoundCloud, Spotify or iTunes

• Fool-Proof Steps for Running a Public Relations Campaign: Part 1: Listen on SoundCloud, Spotify or iTunes

• 6 Ways Blogging Helps a Successful Business: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Change can be intimating for any business that has thrived in recent years. However, if you don’t keep up with the times you are bound to get left in the past. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 6 ways blogging can help your businesses. In this episode learn about how blogs can help you:

• Take control of your marketing

• Share information with your existing base

• Increase both website and in-store traffic

• Generate media coverage

• Create a new channel with your brand’s community

• Reduce risk when making a change

Want more Two Minute Marketing Tips? Get some terrific insight right now by listening on iTunes, Spotify or SoundCloud:

• 5 Easy to Use Content Marketing Tools: Listen on SoundCloud, Spotify or iTunes

• How to Use Different LinkedIn Ad Types: Listen on SoundCloud, Spotify or iTunes

• Fool-Proof Steps for Running a Public Relations Campaign: Part 1: Listen on SoundCloud, Spotify or iTunes

• Fool-Proof Steps for Running a Public Relations Campaign: Part 2 Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Creating consistent, compelling, high-quality content for your business is no easy task. The tools you use can make a tremendous difference in the creation process. In this week’s episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery reviews the strategic tools you should use to boost your content marketing and public relations efforts. She breaks down the following:

• Why Canva and Adobe Spark are must-use content creation tools

• How you can use Co-schedule to ensure you have catchy and engaging headlines

• How you can use Google Alerts and Google Trends to stay up to date on all ongoing news surrounding your business.

This episode will show you that simple content creation is more accessible than you may think.

Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or SoundCloud:

• Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

• 4 Must-Know Secrets of Facebook Advertising Campaigns: Listen on SoundCloud, Spotify or iTunes

• Types of Instagram Advertising: Boosted Posts & Story Ads: Listen on SoundCloud, Spotify or iTunes

• Types of Instagram Advertising: Paid Influencers & Newsfeed Ads: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Want to create a LinkedIn advertising campaign for your business? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reveals what different LinkedIn ad types are available and how to use them most effectively. Learn about:

• Sponsored content and lead generation forms

• Text ads and the necessity of A/B testing

• Sponsored InMails

• The three dynamic ad options

Discover everything you need to know about LinkedIn advertising right now by listening on iTunes, Spotify or SoundCloud:

• LinkedIn Advertising Part 1: Using Different Ad Types: Listen on SoundCloud, Spotify, or iTunes

• LinkedIn Advertising Part 2: Understanding LinkedIn Ad Targeting: Listen on SoundCloud, Spotify, or iTunes

• LinkedIn Advertising Part 3: Budgeting for Your Campaign: Listen on SoundCloud, Spotify, or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Don’t take your PR campaign lightly, a ton of effort can be put into a PR campaigns, and if you don’t know what you’re doing, your campaign might actually have the adverse effect you’re looking for. In this two-part series of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, dives into 6 foolproof steps for running a PR campaign. In this, the second episode, Erika shares 3 more tips about how you can excel with PR campaigns by:

• Understanding what it will take to meet your goals.

• Keeping track of your results

• Re-evaluating tactics based on results.

These tips will help you see what worked and what didn’t in your last PR campaign so you can make sure your next campaign is a home run!

Get the details on what you need to know about social media right now by listening to:

Want more Two Minute Marketing Tips? Get the details on what you need to know right now by listening to:

Two Minute Marketing Tips: Fool-Proof Steps for Running a Public Relations Campaign: Part 1: Listen on SoundCloud, Spotify or iTunes

4 Best Practices for Single-Image Ads on Facebook: Listen on SoundCloud, Spotify or iTunes

Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

PR campaigns can be a minefield, but with a few simple steps and careful planning, you can get started in the right direction. In this two-part series of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, dives into 6 foolproof steps for running a PR campaign. In this episode, she reviews how you can make your next PR campaign stellar by:

• Having a complete understanding of your brand and values

• Learning all you can about your current and intended audience

• Creating an attainable and easy to follow plan

Using these tips will ensure that your PR campaign stands out and delivers the results you are looking for.

Get the details on what you need to know about PR and social media right now by listening to:

• 4 Best Practices for Single-Image Ads on Facebook: Listen on SoundCloud, Spotify or iTunes

• Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or iTunes

• Social Media Engagement Part 2: Understanding The Categories Of Engagement: Listen on SoundCloud, Spotify or iTunes

• Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Facebook is one of the largest social media sites out there, so you need to make sure your ads have an impact. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, goes over:

• How Facebook ads can enhance your marketing strategy

• What types are possible on Facebook

• How to start a Facebook advertising campaign

Use the advice Erika gives you to develop your own successful Facebook ad campaigns in the future.

Get the details on what you need to know about social media ads right now by listening to:

• 4 Best Practices for Single-Image Ads on Facebook: Listen on SoundCloud, Spotify or iTunes

• Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or iTunes

• Social Media Engagement Part 2: Understanding The Categories Of Engagement: Listen on SoundCloud, Spotify or iTunes

• Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!