Two Minute Marketing Tips

No matter how many press pitches you send out, reporters will always have the final say on running your content. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, provides three tips for successfully working with reporters:

• Be accessible

• Be flexible

• Honor the relationship rule

Listen to this podcast now on iTunes, Spotify or SoundCloud:

For more media communications tips and tricks check out Two Minute Marketing Tips podcasts on Erika’s iTunes, Spotify or SoundCloud.

• 6 Things To Know When Hiring A Public Relations Agency: Listen on iTunes, Spotify or SoundCloud

• Fool-Proof Steps for Running a Public Relations Campaign Part 1: Listen on iTunes, Spotify or SoundCloud

• Fool-Proof Steps for Running a Public Relations Campaign Part 2: Listen on iTunes, Spotify or SoundCloud

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Niche social media networks are a valuable way to expand your industry knowledge, connect with other industry professionals to grow your network and to market your brand. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reviews five industry-specific niche social media platforms to consider joining:

• ActiveRain for Real Estate Pros

• Gust Launch for Business Start-Ups

• Behance for Creative Artists

• Stack Overflow for IT Experts

• Sermo for Medical Pros

Listen to this podcast now on iTunes, Spotify or SoundCloud:

Get some more awesome advice on social media marketing right now by listening to Two Minute Marketing Tips on Erika’s iTunes, Spotify or SoundCloud

• Quick Social Media Marketing Tips for The 5 Top Platforms: Listen on iTunes, Spotify or SoundCloud:

• How to Boost Brand Awareness with Social Media Marketing: Listen on iTunes, Spotify or SoundCloud:

• Understanding LinkedIn Ad Targeting & Audiences: Listen on iTunes, Spotify or SoundCloud:

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Seeking inspiration for your brand's social media can sometimes be challenging. Branch outside of your industry and turn to one you’ll enjoy researching - the video game sector. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses social media do’s and don’t you can learn from the leading video game companies.

Want more Two Minute Marketing Tips? Get some terrific insight into social media right now by listening on iTunes, Spotify or SoundCloud:

● Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or iTunes

● Social Media Engagement Part 2: Understanding The Categories Of Engagement: Listen on SoundCloud, Spotify or iTunes

● Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

By considering the who, what, where, when and why of marketing your business, you can reach a bigger audience, communicate your vision and help market your services or products. All these things will help your business grow and become influential in your industry.

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the 5 W’s of marketing. In this episode you’ll learn about:

● Who to include in your target audience

● How to stand out from your competition

● The importance of where you post your content

● The best times to post blog content

● How to establish a marketing goal

Want more Two Minute Marketing Tips? Get some outstanding insight into video marketing now by listening on iTunes, Spotify or SoundCloud:

Marketing Basics Part 1: The What, Why & How of SEO: Listen on SoundCloud, Spotify or iTunes

Marketing Basics Part 2: How to Boost Brand Awareness with Social Media Marketing: Listen on SoundCloud, Spotify or iTunes

Marketing Basics Part 3: 6 Must-Have Marketing and Public Relation Tools: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Social media video is an incredibly effective tool to captivate and engage your audience. With over half of your viewers on mobile devices, it is essential to know how to optimize your video for a small screen. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 6 ways to optimize social media video for mobile viewing. In this episode you’ll learn about:

Posting social media video at peak times

Creating native content

Using the best formatting practices

Hooking your audience from the start using the autoplay feature on Facebook

Making the video accessible without sound

Compelling the audience to act after your video ends

Want more Two Minute Marketing Tips? Get some outstanding insight into video marketing now by listening on iTunes, Spotify or SoundCloud:

Video Marketing Part 1: 8 Tips for Creating Great Marketing Video: Listen on SoundCloud, Spotify or iTunes

Video Marketing Part 2: A Quick Guide to YouTube, Facebook & Instagram Video Production: Listen on SoundCloud, Spotify or iTunes

Video Marketing Part 3: How to Choose & Use Your Video Production Equipment: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

There are many factors to consider when hiring a public relations firm for your business.

You want to be sure that you are getting your money and time’s worth with any company you hire. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses how to find a great public relations firm by looking for these top six qualities;

Reputation

Relations

Creativity

Metrics for success

Great communication

Relevant experience

Want more Two Minute Marketing Tips? Learn more about public relations and brand awareness right now by listening on iTunes, Spotify or SoundCloud:

Fool-Proof Steps for Running a Public Relations Campaign Part 1:

Listen on SoundCloud, Spotify or iTunes

Fool-Proof Steps for Running a Public Relations Campaign Part 2:

Listen on SoundCloud, Spotify or iTunes

How to Boost Brand Awareness with Social Media Marketing:

Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

The top 5 social media platforms vary drastically from one another, and knowing how to use them properly can be tricky. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, outlines:

• How to optimize your content for Facebook

• How to increase engagement on Twitter. Pinterest and Instagram

• How to use LinkedIn to connect with professionals in your field

Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud:

• Understanding LinkedIn Ad Targeting & Audiences: Listen on SoundCloud, Spotify or iTunes

• LinkedIn Ad Prices & Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes

• 8 Tips for Creating a Great Marketing Video: Listen on SoundCloud, Spotify or iTunes

• How to Boost Brand Awareness with Social Media Marketing: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

You might think your company needs to be on every major social media platform out there. However, you actually just need to focus on the platforms that your audience use. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reveals why:

• Instagram is the best platform to reach millennials

• Facebook is still the largest social media platform for GenX and Baby boomers

• Twitter has a more tech-savvy audience

• Pinterest is perfect for women

• LinkedIn is the best platform to reach other professionals

Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud:

• LinkedIn Ad Prices & Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes

• Understanding LinkedIn Ad Targeting & Audiences: Listen on SoundCloud, Spotify or iTunes

• Implementing LinkedIn Ad Best Practices for a Successful Strategy: Listen on SoundCloud, Spotify or iTunes

• 6 Must Have Content Marketing and Public Relation Tools: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Content creation is always changing, and right now the most popular content is in video form. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, delves into 8 tips for creating a great marketing video content. For example, in this episode you can learn about:

• Keeping your videos short and concise

• Optimizing your videos for different platforms

• Giving your audience content they want

Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or SoundCloud:

• LinkedIn Ad Prices & Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes

• Understanding LinkedIn Ad Targeting & Audiences: Listen on SoundCloud, Spotify or iTunes

• Implementing LinkedIn Ad Best Practices for a Successful Strategy: Listen on SoundCloud, Spotify or iTunes

• 6 Must-Have Content Marketing and Public Relation Tools: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

Budgeting is crucial to the success of any advertising campaign. As the most expensive social media platform to advertise on, it is especially pertinent that you plan your budget for LinkedIn ads. In this Two Minute Marketing Tips installment, Erika Taylor Montgomery, CEO of Three Girls Media, will reveal everything you need to know about LinkedIn ad pricing, including:

• The auction-style ad pricing

• The different pricing options for different ad types

• How your “ad relevance score” impacts your budgeting

• What you will need to budget

Learn how to design a successful LinkedIn advertising strategy for your business by listening on iTunes, Spotify or SoundCloud:

• LinkedIn Advertising Part 3: Budgeting for Your Campaign: Listen on SoundCloud, Spotify or iTunes

• LinkedIn Advertising Part 1: Using Different Ad Types: Listen on SoundCloud, Spotify or iTunes

• LinkedIn Advertising Part 4: Implementing Best Practices: Listen on SoundCloud, Spotify or iTunes

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!