Two Minute Marketing Tips

Growing an avocado tree from a seed has more to do with public relations than you might think! Avocado is a tricky plant to grow and after several unsuccessful attempts, finally sprouting a strong tree has caused Three Girls Media CEO, Erika Taylor Montgomery, to reflect on the ways that gardening can be similar to managing a PR campaign. In this episode of Two Minute Marketing Tips, she explains

You will learn:

The best approach to starting a PR campaign

How to stay on your toes throughout the campaign

Why you should take the long view

Want more Two Minute Marketing Tips? Get some outstanding insight into public relations by listening on Apple Podcasts, Spotify or SoundCloud:

PR Tips Part 1: How To Pitch to The Media: Listen on SoundCloud, Spotify or Apple Podcasts

PR Tips Part 2: 8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’: Listen on SoundCloud, Spotify or Apple Podcasts

PR Tips Part 3: 6 Things To Know When Hiring A Public Relations Agency: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

How do you take high-quality photos of your, or other businesses’, products or services? It takes more than an expensive camera.

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, covers the equipment, materials, content and planning that goes into a photoshoot that will result in perfect photos. She specifically goes over:

What camera to choose

Lighting options

Photoshoot locations

Tools to make your photos stand out

What to do after the photoshoot is completed

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

In the golden age of television reboots and reunion specials, NBC’s hit comedy 30 Rock aired a special episode to promote the new Peacock streaming service, reminding the world why we loved the show so much in the first place. In honor of its too-brief return, we’ve gleaned five valuable marketing lessons from the show.

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will share these 5 marketing lessons taken from the NBC show ‘30 Rock’:

● Knowing when to embrace change

● Finding a terrific mentor

● Always doing your research

● To not stereotype

● Doing your best, even if you fail

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

● Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

● Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

● Social Media Do’s and Don’ts From Video Games: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Did you know that customers who you engage with on social media will feel security in your brand and want to purchase from you more? Therefore, driving social media engagement is also key to driving business.

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will teach you:

● Why social media engagement is so important

● How to increase your social media followers

● How to create engaging and compelling content

● How to stand out from the competition on social media

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

● 7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts

● Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

● Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Did you know there’s a “National Sugar Cookie Day?” What about “National Nacho Day, or, “Talk Like A Pirate Day” There’s basically a holiday for everything you could think of, and you wouldn’t believe how effective they can be to utilize in your marketing strategy!

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will teach you about:

● What qualifies as a national holiday

● How to create your brand’s very own national holiday

● How you can use national holidays to create fresh social media content and fun marketing strategies

● Why you should consider starting a holiday

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

● 7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts

● Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

● Social Media Do’s and Don’ts From Video Games: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, you will learn:

• What a publicist is

• How publicity can improve brand awareness

• How publicists manage crisis communications

• How publicity is difference than marketing

Want more Two Minute Marketing Tips? Get some outstanding insight into marketing and public relations now by listening on Apple Podcasts, Spotify or SoundCloud:

Public Relations Part 1: 6 Things To Know When Hiring A Public Relations Agency: Listen on SoundCloud, Spotify or Apple Podcasts

Public Relations Part 2: Fool-Proof Steps For Running A Public Relations Campaign: Listen on SoundCloud, Spotify or Apple Podcasts

Public Relations Part 3: 8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Take a creative approach to growing your brand's content marketing by implementing videos. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses seven steps you can take to create your brand's YouTube channel.

In this episode, you’ll learn about…

● Preparing your brands images

● Creating your YouTube channel

● How to write your channel description

● Creating playlists

● Choosing a featured channel trailer

● Choosing featured video

● How to optimize your video content

Want more Two Minute Marketing Tips? Get some outstanding insight into media pitching now by listening on Apple Podcasts, Spotify or SoundCloud:

● Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or Apple Podcasts

● Social Media Engagement Part 2: Understanding The Categories Of Engagement: Listen on SoundCloud, Spotify or Apple Podcasts

● Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Appearing on the first page of Google can be life or death for a business. In order to appear on the first page of the largest search engine in the world, you need to improve your search engine optimization, or SEO. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains simple, nontechnical ways you can increase your business’ chance of being seen on search engines.

You will learn:

● How to create a Google My Business account

● How to improve SEO through customer reviews

● How to improve your website for better SEO

● How to choose the right keywords

Want more Two Minute Marketing Tips? Get some outstanding insight into search engine optimization now by listening on Apple Podcasts, Spotify or SoundCloud:

Improving SEO Part 1: The What, Why and How of SEO: Listen on SoundCloud, Spotify or Apple Podcasts

Improving SEO Part 2: 6 Ways Blogging Helps a Successful Business: Listen on SoundCloud, Spotify or Apple Podcasts

Improving SEO Part 3: How to Get SEO to Work in Your Favor: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

One of the best ways to get your brand noticed by the public is through media pitching. Sending targeted pitches to the right media outlets can get you the exposure you’re looking for without the price tag of paid advertising. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, will explain:

● Resources for pitch writing

● How to define your angle

● How to be smart about editorial timing

● How to be selective

Want more Two Minute Marketing Tips? Get some outstanding insight into media pitching now by listening on Apple Podcasts, Spotify or SoundCloud:

Media Pitch Advice Part 1: 3 Tips For Working With Reporters In Media Communications: Listen on SoundCloud, Spotify or Apple Podcasts

Media Pitch Advice Part 2: Fool Proof Steps for Running a Public Relations Campaign Part 1: Listen on SoundCloud, Spotify or Apple Podcasts

Media Pitch Advice Part 3: Fool Proof Steps for Running a Public Relations Campaign Part 2: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Take a creative approach to growing your brand's visibility, and increase your brand awareness and name recognition! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses five simple methods you can use to grow your business' visibility.

In this episode you’ll learn…

The benefits of partnering with another brand

Why you need a toll-free number

Why you should start a blog for your brand

Why you should try video advertising

The benefits of street marketing and handouts

Want more Two Minute Marketing Tips? Get terrific insight into maintaining successful social media pages by listening on Apple Podcast, Spotify or SoundCloud:

Social Media Engagement Part 1: How to Increase Your Engagement: Listen on SoundCloud, Spotify or Apple Podcast

Social Media Engagement Part 2: Understanding The Categories Of Engagement: Listen on SoundCloud, Spotify or Apple Podcast

Social Media Engagement Part 3: Top Types Of Content To Boost Engagement: Listen on SoundCloud, Spotify or Apple Podcast

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!