Two Minute Marketing Tips

Two Minute Marketing Tips

By Erika Taylor MontgomeryEducation
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Two Minute Marketing Tips episodes

  • Five Reasons Press Releases Are Important And How To Write Them
    In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media?
    In this episode of Two Minute Marketing Tips, I offer insight into the importance of a press release and how to write one to get noticed by your audiences. I cover:
    What a press release is
    Importance of press releases
    Best practices
    How to write a press release
    Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
    Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts
    Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts
    Social Media Do’s and Don’ts From Video Games: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
    9 min
  • Festive Marketing Ideas You Need To Try This Year
    The holiday season is near, which means it’s the perfect time to start thinking about incorporating holiday fun into your marketing and business. There are numerous ways to get your team involved in the holiday spirit, but doing so in a professional, enjoyable way is just the tip of the iceberg!
    In this episode of Two Minute Marketing Tips, Erika outlines some creative ways you can acknowledge the holiday season and get your audience excited and involved in your marketing efforts. I’ll cover:
    Creative options to feature holidays in your marketing efforts
    How to get started
    Best practices for holiday marketing
    Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
    Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts
    Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts
    Social Media Do’s and Don’ts From Video Games: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
    6 min
  • Why You Need to Invest in Social Media Advertising
    It’s no secret that a social media presence is important for connecting with consumers
    and getting the word out about your business these days. But why should you invest in
    social media advertising? In this episode of Two Minute Marketing Tips, Three Girls
    Media CEO, Erika Taylor Montgomery, explains how to create social media ads that will
    drive sales.
    You will learn:
     Why social media advertising is an effective and budget-friendly choice
     How to know which ad types will perform the best
     How to narrow down your target audience
    Want more Two Minute Marketing Tips? Get outstanding insight into boosting your
    social media presence by listening on Apple Podcasts, Spotify or SoundCloud:
    Organic Social Media Part 1: Social Media Trends For Every Weekday: Listen
    on SoundCloud, Spotify or Apple Podcasts
    Organic Social Media Part 2: How To Drive Social Media Engagement For Your
    Brand: Listen on SoundCloud, Spotify or Apple Podcasts
    Organic Social Media Part 3: How To Create A Cohesive Brand Image On Social
    Media: Listen on SoundCloud, Spotify or Apple Podcasts
     
    To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple
    Podcasts channels. Thanks for listening!
    6 min
  • A Guide To The Perfect Media Pitch
    Are you trying to gain the attention of the media? Writing the perfect media pitch is a
    task that even the most experienced professionals struggle with. In this episode of Two
    Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important
    aspects of writing a media pitch from describing what a media pitch is to how to fix a
    failed one. Check out this episode to learn more!
    Want more Two Minute Marketing Tips? Learn more about public relations and the
    media right now by listening on SoundCloud, Spotify or Apple Podcast.
     6 Tips For Writing Short, Compelling Content:
    Listen on SoundCloud, Spotify or Apple Podcast.
     How to Create Meaningful Future-Proof Content
    Listen on SoundCloud, Spotify or Apple Podcast.
     The Four Key Elements of a Good Story
    Listen on SoundCloud, Spotify or Apple Podcast.
    To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple
    Podcast channels. Thanks for listening!
    7 min
  • How Buyer Personas Can Boost Your Content Marketing Strategy
    Quality is an important component of content marketing. Creating targeted content that is valuable to your customers is an essential piece of any successful content marketing strategy. So, how do you ensure your content is relevant and useful to your audience? The answer: Build buyer personas.
    In this episode of Two Minute Marketing Tips, I’m going to teach you all about buyer personas and how you can use them to revamp your content marketing strategy. We will cover:
    What is a buyer persona and how it can help
    How you can create a buyer persona
    Buyer personas in action
    Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
    Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes
    Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts
    6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
    8 min
  • How To Begin Your Social Media Marketing Strategy
    Nowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading forms of digital marketing, and if you don’t have a social media marketing strategy in place yet, it’s time to start.
    In this episode of Two Minute Marketing Tips, Erika discusses the basics of developing a social media marketing strategy and some excellent resources to help you along the way. She covers:
    Setting goals
    Finding the best social media channels for your organization
    Creating your brand image
    Researching your audience and competition
    Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
    7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts
    Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts
    Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
    7 min
  • How to Create Meaningful Future-Proof Content
    These days, so much about the future seems uncertain. Even without a global pandemic, job losses, distance learning, political uncertainty and social unrest, the fast pace of technological advances makes it difficult to guess what tomorrow may bring.
    In this episode of Two Minute Marketing Tips, you’ll learn some tried and true methods to mitigate uncertainty by future-proofing your content and ensuring its effectiveness, regardless of what tomorrow brings. For example:
    Quality over quantity
    Getting to know your audience
    Watching the trends
    Creating your own marketplace
    Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
    Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes
    Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts
    6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
    8 min
  • Best Practices For Blogging For Business
    Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains some important do’s and don’ts when it comes to blogging.
    You will learn:
    How to write headlines
    The optimal length for your blog articles
    How to incorporate keywords
    Tried and true methods to increase search engine optimization
    Want more Two Minute Marketing Tips? Get outstanding insight into improving your business’s blog by listening on Apple Podcasts, Spotify or SoundCloud:
    Blogging Part 1: 6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts
    Blogging Part 2: 6 Reasons Marketers Emphasize Blogging For All Businesses: Listen on SoundCloud, Spotify or Apple Podcasts
    Blogging Part 3: 6 Ways Blogging Helps A Successful Business: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!
    6 min
  • How to Start a Successful Pinterest Business Page
    Pinterest serves as a fantastic social media platform for inspiration in cooking, fashion, cleaning, interior design and so much more; but did you know that you can now have a Pinterest Business Account?
    In this episode of Two Minute Marketing Tips, Erika will teach you how you can use Pinterest to grow your business and;
    What a Pinterest business account is
    How to create a Pinterest business account
    Tips and Best Practices for using Pinterest for your business
    Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:
    7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts
    Five Creative Strategies For Brand’s Visibility: Listen on SoundCloud, Spotify or ApplePodcasts
    Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!
    8 min
  • How Infographics Improve Your Digital Marketing Plan
    In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create infographics and why they are such an invaluable marketing tool.
    You will learn:
    What an infographic is
    Why infographics perform so well
    How to create your own infographic
    Want more Two Minute Marketing Tips? Get outstanding insight into social media content creation by listening on Apple Podcasts, Spotify or SoundCloud:
    Content Creation Part 1: 6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts
    Content Creation Part 2: 10 Ways Graphic Design Can Better Your Small Business: Listen on SoundCloud, Spotify or Apple Podcasts
    Content Creation Part 3: Social Media Trends For Every Week Dat: Listen on SoundCloud, Spotify or Apple Podcasts
    To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!
    6 min

About Two Minute Marketing Tips

From the publisher's feed

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a…