In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media?

In this episode of Two Minute Marketing Tips, I offer insight into the importance of a press release and how to write one to get noticed by your audiences. I cover:

What a press release is

Importance of press releases

Best practices

How to write a press release

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

Social Media Do’s and Don’ts From Video Games: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

The holiday season is near, which means it’s the perfect time to start thinking about incorporating holiday fun into your marketing and business. There are numerous ways to get your team involved in the holiday spirit, but doing so in a professional, enjoyable way is just the tip of the iceberg!

In this episode of Two Minute Marketing Tips, Erika outlines some creative ways you can acknowledge the holiday season and get your audience excited and involved in your marketing efforts. I’ll cover:

Creative options to feature holidays in your marketing efforts

How to get started

Best practices for holiday marketing

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

Social Media Do’s and Don’ts From Video Games: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

It’s no secret that a social media presence is important for connecting with consumers

and getting the word out about your business these days. But why should you invest in

social media advertising? In this episode of Two Minute Marketing Tips, Three Girls

Media CEO, Erika Taylor Montgomery, explains how to create social media ads that will

drive sales.

You will learn:

 Why social media advertising is an effective and budget-friendly choice

 How to know which ad types will perform the best

 How to narrow down your target audience

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your

social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

Organic Social Media Part 1: Social Media Trends For Every Weekday: Listen

on SoundCloud, Spotify or Apple Podcasts

Organic Social Media Part 2: How To Drive Social Media Engagement For Your

Brand: Listen on SoundCloud, Spotify or Apple Podcasts

Organic Social Media Part 3: How To Create A Cohesive Brand Image On Social

Media: Listen on SoundCloud, Spotify or Apple Podcasts

 

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple

Podcasts channels. Thanks for listening!

Are you trying to gain the attention of the media? Writing the perfect media pitch is a

task that even the most experienced professionals struggle with. In this episode of Two

Minute Marketing Tips CEO, Erika Taylor Montgomery, covers the most important

aspects of writing a media pitch from describing what a media pitch is to how to fix a

failed one. Check out this episode to learn more!

Want more Two Minute Marketing Tips? Learn more about public relations and the

media right now by listening on SoundCloud, Spotify or Apple Podcast.

 6 Tips For Writing Short, Compelling Content:

Listen on SoundCloud, Spotify or Apple Podcast.

 How to Create Meaningful Future-Proof Content

Listen on SoundCloud, Spotify or Apple Podcast.

 The Four Key Elements of a Good Story

Listen on SoundCloud, Spotify or Apple Podcast.

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple

Podcast channels. Thanks for listening!

Quality is an important component of content marketing. Creating targeted content that is valuable to your customers is an essential piece of any successful content marketing strategy. So, how do you ensure your content is relevant and useful to your audience? The answer: Build buyer personas.

In this episode of Two Minute Marketing Tips, I’m going to teach you all about buyer personas and how you can use them to revamp your content marketing strategy. We will cover:

What is a buyer persona and how it can help

How you can create a buyer persona

Buyer personas in action

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Nowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading forms of digital marketing, and if you don’t have a social media marketing strategy in place yet, it’s time to start.

In this episode of Two Minute Marketing Tips, Erika discusses the basics of developing a social media marketing strategy and some excellent resources to help you along the way. She covers:

Setting goals

Finding the best social media channels for your organization

Creating your brand image

Researching your audience and competition

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

These days, so much about the future seems uncertain. Even without a global pandemic, job losses, distance learning, political uncertainty and social unrest, the fast pace of technological advances makes it difficult to guess what tomorrow may bring.

In this episode of Two Minute Marketing Tips, you’ll learn some tried and true methods to mitigate uncertainty by future-proofing your content and ensuring its effectiveness, regardless of what tomorrow brings. For example:

Quality over quantity

Getting to know your audience

Watching the trends

Creating your own marketplace

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains some important do’s and don’ts when it comes to blogging.

You will learn:

How to write headlines

The optimal length for your blog articles

How to incorporate keywords

Tried and true methods to increase search engine optimization

Want more Two Minute Marketing Tips? Get outstanding insight into improving your business’s blog by listening on Apple Podcasts, Spotify or SoundCloud:

Blogging Part 1: 6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts

Blogging Part 2: 6 Reasons Marketers Emphasize Blogging For All Businesses: Listen on SoundCloud, Spotify or Apple Podcasts

Blogging Part 3: 6 Ways Blogging Helps A Successful Business: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Pinterest serves as a fantastic social media platform for inspiration in cooking, fashion, cleaning, interior design and so much more; but did you know that you can now have a Pinterest Business Account?

In this episode of Two Minute Marketing Tips, Erika will teach you how you can use Pinterest to grow your business and;

What a Pinterest business account is

How to create a Pinterest business account

Tips and Best Practices for using Pinterest for your business

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts

Five Creative Strategies For Brand’s Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see Erika’s Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains how to create infographics and why they are such an invaluable marketing tool.

You will learn:

What an infographic is

Why infographics perform so well

How to create your own infographic

Want more Two Minute Marketing Tips? Get outstanding insight into social media content creation by listening on Apple Podcasts, Spotify or SoundCloud:

Content Creation Part 1: 6 Tips For Writing Short, Compelling Content: Listen on SoundCloud, Spotify or Apple Podcasts

Content Creation Part 2: 10 Ways Graphic Design Can Better Your Small Business: Listen on SoundCloud, Spotify or Apple Podcasts

Content Creation Part 3: Social Media Trends For Every Week Dat: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!