Two Minute Marketing Tips

Digital marketing is the new norm, and chances are, your business already has a website up and running. Because of this, it’s crucial that you know about search engine optimization, or SEO.

In this episode of Two Minute Marketing Tips, I dig deep into some of the key components of optimizing your website for SEO to take your business to the next level. I cover:

Keywords and why they’re important

URLs and Hyperlinks

User Experience and Website Speed

And so much more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

The What, Why and How of SEO: Listen on SoundCloud, Spotify or Apple Podcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

What makes a press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t seen success, there may be some easy fixes! In this episode of Two Minute Marketing Tips, I explain 10 media pitching mistakes and their simple fixes.

You will learn:

How to conduct useful research

How to get better results by choosing more targeted outlets

How to find the right media outlet for your specific company

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

Public Relations Part 1: 8 Valuable Tools For Public Relations: Listen on SoundCloud, Spotify or Apple Podcasts

Public Relations Part 2: 5 Reasons Press Releases Are Important And How To Write Them : Listen on SoundCloud, Spotify or Apple Podcasts

Public Relations Part 3: A Guide To The Perfect Media Pitch: Listen on SoundCloud, Spotify or Apple Podcasts

At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence to track our clients’ success. A useful metric often used to measure marketing success is conversion rates; that is, what percentage of engagements converts to sales or other business? Does your company track conversion rates? Should it? What even are conversion rates?

In this episode of Two Minute Marketing Tip, I explore whether tracking conversion rates might be useful for you. I’ll cover:

What conversion rates are

How you should track them

How to maximize them for your business

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

2020 has undoubtedly been an abnormal year and, as it comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021? In this episode of Two Minute Marketing Tips, I explain how to create your 2021 marketing strategy.

You will learn:

How to strategize based on your specific goals and audience

How to put your plan into action

How to utilize your analytics to improve your plan

Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud:

Marketing Strategy Part 1: 14 Simple Steps To A Successful Etsy Marketing Strategy: Listen on SoundCloud, Spotify or Apple Podcasts

Marketing Strategy Part 2: How Buyer Personas Can Boost Your Content Marketing Strategy: Listen on SoundCloud, Spotify or Apple Podcasts

Marketing Strategy Part 3: How To Create A SMART Marketing Plan: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

With the COVID-19 pandemic, social justice movements, and the worst economic crisis since the Great Depression and giant murder hornets invading the U.S., 2020 has been a maddening year. Along with these massive changes, marketing is evolving with these strange times.

In this episode of Two Minute Marketing Tips, I discuss the modern marketing trends that are springing up as a result of 2020 events and how you can get involved so that your marketing strategy stays strong going into the new year. I cover:

Social Consciousness

Brand Transparency

Conversational Marketing

Video Content

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Do you understand the difference between a press release and a media pitch, or an electronic press kit and an editorial calendar? In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery dives into eight documents that are essential to public relations:

Electronic press kits

Sample letters and fact sheets

Editorial calendars

Media game plans

Press releases

Media advisories

Media pitches

Looking for more Two Minute Marketing Tips? You can learn more about public relations and marketing right now by listening on Erika’s SoundCloud, Spotify or Apple Podcast channels..

A Guide To The Perfect Media Pitch:

Listen on SoundCloud, Spotify or Apple Podcast.

Five Reasons Press Releases Are Important And How To Write Them: Listen on SoundCloud, Spotify or Apple Podcast.

How To Begin Your Social Media Marketing Strategy:

Listen on SoundCloud, Spotify or Apple Podcast.

Thanks for listening!

With increased competition and ever-changing algorithms that reward brands receiving high engagement, the ability to give your audience exciting and relevant social media content is more important than ever. In this episode of Two Minute Marketing Tips, I’ll help you learn how to curate social media content like a pro. I cover:

The benefits of curating content

The correct ratios for content curation

Finding your sources

And more!

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with paid content.

According to PwC’s Global Consumer Insights Survey 2018, most consumers turn to social media to get inspiration for purchases. It would follow, therefore, that brands should invest their time and resources to reach as many consumers as possible through social media. In this episode of Two Minute Marketing Tips, I explain how to create Facebook ads that are catered to your business’s specific needs.

You will learn:

What audience options are available

Facebook ad types

Why paid advertisements are worth the investment

Want more Two Minute Marketing Tips? Get outstanding insight into social media advertising by listening on Apple Podcasts, Spotify or SoundCloud:

Organic Social Media Part 1: Why You Need To Invest In Social Media Advertising: Listen on SoundCloud, Spotify or Apple Podcasts

Organic Social Media Part 2: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts

Organic Social Media Part 3: Five Creative Strategies For Brand’s Visibility: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Have you ever seen “The Devil Wears Prada?” Then you probably remember the Editor-in-Chief of Runway Magazine, Miranda Priestly and her cold, sarcastic remarks. In her quotes, however, there are valuable social media marketing lessons to be had. In this episode of Two Minute Marketing Tips, I examine three Miranda Priestly quotes and the social media marketing lessons that we can take from them.

Want more Two Minute Marketing Tips? Learn more about public relations and the media right now by listening on SoundCloud, Spotify or Apple Podcast.

Festive Marketing Ideas You Need To Try This Year:

Listen on SoundCloud, Spotify or Apple Podcast.

Why You Need To Invest In Social Media Advertising:

Listen on SoundCloud, Spotify or Apple Podcast.

How To Begin Your Social Media Marketing Strategy:

Listen on SoundCloud, Spotify or Apple Podcast.

To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcast channels. Thanks for listening!

You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing.

In this episode of Two Minute Marketing Tips, I will take you through actionable, concrete steps to see results on your Etsy shop. I’ll cover:

Thinking like a potential buyer

Promoting your Esty shop on other platforms

Best practices on Etsy

Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts

Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts

Quick Social Media Marketing Tips for the 5 Top Platforms: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!