Typography is what language looks like. When you think of “track and field,” what font do you see the sport in? What does the design of the sport say about the content it creates, and the ways in which it is trying to grow?

I reached out to Joe Bosack, the president of an award-winning design studio specializing in sports, higher education, and entertainment. He is responsible for redesigning the Heisman logo and creating the Centennial icon for the Jackie Robinson Foundation. We discuss how font plays a role in inclusivity for women, and how industries can build a better narrative for women through design.

Do you believe the type?! Join us!