Sign up to save your podcasts
Or
Share U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo
Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting.
Takeaways
• Salespeople in the digital advertising industry often struggle to contextualize their products within the larger industry landscape.
• There is a need for scaled structured enablement to help people in the industry stay ahead of the rapidly changing landscape.
• The ad tech industry may experience a contraction as the internet becomes more dominated by walled gardens.
• The post-cookie world presents challenges for the industry, including limitations on addressability.
• The integration of advertising in streaming platforms varies, with Disney taking a more proactive approach and Netflix being more cautious.
• Addressability in television is limited due to the lack of rich data and the challenges of identity mapping.
Guest: Shiv Gupta
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take
View all episodes
By Mike Shields
4.8
4343 ratings
Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad tech is really contracting.
Takeaways
• Salespeople in the digital advertising industry often struggle to contextualize their products within the larger industry landscape.
• There is a need for scaled structured enablement to help people in the industry stay ahead of the rapidly changing landscape.
• The ad tech industry may experience a contraction as the internet becomes more dominated by walled gardens.
• The post-cookie world presents challenges for the industry, including limitations on addressability.
• The integration of advertising in streaming platforms varies, with Disney taking a more proactive approach and Netflix being more cautious.
• Addressability in television is limited due to the lack of rich data and the challenges of identity mapping.
Guest: Shiv Gupta
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take
More shows like Next in Media
View all
The Tim Ferriss Show
16,080 Listeners
Pivot
9,140 Listeners
Channels with Peter Kafka
552 Listeners
Founders
1,877 Listeners
AdExchanger
70 Listeners
Bloomberg Business of Sports
148 Listeners
The CMO Podcast
348 Listeners
The Prof G Pod with Scott Galloway
5,312 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,095 Listeners
The Powers That Be: Daily
357 Listeners
The Town with Matthew Belloni
996 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
AdTechGod Pod
29 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
459 Listeners
Prof G Markets
1,048 Listeners