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As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it all with real talk, actionable advice, and plenty of optimism.

This episode is a must-listen for anyone in the UGC space, whether you’re a seasoned creator or just starting out. Let’s talk about how to stay ahead of the game, adapt to industry shifts, and prepare to absolutely thrive in the ever-changing world of UGC.

What You’ll Learn in This Episode:

1. Why UGC isn’t dying—and why 2025 will be a huge year for creators.
2. The importance of adaptability and innovation in a rapidly evolving industry.
3. How AI can enhance your UGC business (and why it’s not replacing creators).
4. What Employee-Generated Content (EGC) is—and how UGC creators can capitalize on this trend.
5. The types of content and industries that will thrive in 2025.
6. Actionable steps to improve your personal brand, engage your audience, and secure high-value collaborations.

Action Steps for Listeners:

1. Audit and Innovate Your Content: Experiment with your personal branding content to find what drives engagement and use that as your guide for UGC projects.
2. Leverage AI: Use tools like ChatGPT to streamline your processes, from creating pitch emails to brainstorming scripts.
3. Build Your Community: Join UGC groups on Instagram or Facebook and consider paid communities like Hive Hub Collective for support and insights.
4. Position Yourself for 2025 Trends: Focus on thriving industries like SaaS, finance, and big corporate brands, while staying innovative with your content.
5. Diversify Your Services: Offer EGC options or explore digital product creation to supplement your UGC income.

Resources and Links Mentioned:

• Join Hive Hub Collective: For creators over 35 looking to grow their UGC and diversify their income. Use code XANTHE1063 for 10% off!
• KiteSite Beta Sign-Up: Streamline your UGC business with this all-in-one platform for bookings, invoicing, and portfolio management. Sign up here!
• Free UGC Assistant Bot: Get help writing pitches, scripts, and more—tailored to your unique voice. Grab it on Stan Store.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

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Jingle: La La Love - Vocalista