UImpact Packaged for Growth Podcast

There is a saying that the “fortune is in the follow up”. That statement is so true! If you don’t have a consistent follow up system in place, you will leave potential business on the table.

I see this all the time and I really don't want to see that happen to you.

Before you listen to this podcast, ask yourself?

Following up is a system that is critical to infuse in your business if you want to start to see results in your marketing efforts.

Imagine that you are talking to a potential client and they say "no", they don’t want your service. How does that make you feel?

First off, let’s be clear that a "no" is just a two-letter word consisting of "n" and "o". These are just harmless characters and yet we attach so much meaning to them and give them so much power over us.

We think a "no" says something about us and that our services aren’t good enough. We attach so much power to a "no" that it sometimes paralyzes us.

Let's look at how we can change the meaning of "no". 

If you are like me you know that content marketing is crucial to the success of your business.

If you do not have strong and compelling content that attracts, influence, entertain and compel your audience to interact with you, then your marketing efforts will be futile.

The entire purpose of content marketing is to establish yourself in your market, connect with your audience and drive more sales to your business. For your content marketing to be effective it has to be rooted in consistency and in the following four key areas.

Let’s delve into four types of content areas.

Often times when you are running a business you get caught up in the activity of “doing business”. Yet you don’t see the results because you are busy being busy and not being productive.

One key way to really ensure that you are being productive in all that you is to ask the right questions when it comes to your business.

That is what we are going to look at today: 7 Questions That Keep You Locked in Growth.

We all know that in order to have a business that is effective and sustainable you must have a clear brand and marketing system in place. 

If you are not consistent with your branding and marketing it shows up in the results of your business.

In business, there are 7 critical areas of marketing every successful entrepreneur must have in place in their business.

If you want your business to run smoother, be less stressful, be more effective, and have greater reach, review each of the 7 areas that I talk about. 

Today we are going to go over one key aspect that can be hurting the direction of your marketing. You see the core purpose of marketing is to illicit a response from your ideal audience.  

If your marketing is not generating the response that you were hoping for, then this podcast will help you quickly address that issue.  

This one thing can truly block:

Social Media is no Longer a Novelty, instead it is a given and therefore, needs to be not only understood but fully integrated into Business Communications and Marketing.

TAKE AWAYS:

A few years ago I was meeting with a client and she was expressing how frustrated she was with her clients.

She was upset with how they treated her. She was stressed out with how they handled their commitments with her.

I shared with her that I had learned an invaluable success principle that has aided me in my relationships with clients.

That timeless success principle is: You teach people how to treat you.

You are the one that sets the tone in your business. You are responsible for being clear with your clients about what you will or will not accept.  This is where personal responsibility and accountability come in.

You can’t blame your clients for not knowing your boundaries or your policies. You have to tell them so they know.

This episode covers  four steps for teaching people how to treat you.

One of the big questions I get from new clients all the time is, “Why am I not generating new business? What am I doing wrong?” You know it is very overwhelming trying to decide what to do and when. I totally understand  that because I was there several years ago. I was spinning my wheels and not going anywhere at all.  I had to really understand what my market needed from me, and how they needed it.

The thing is, if you choose the wrong marketing tactics you’re going to be pouring money down the toilet. Plus, the longer it takes for you to grow your business the greater the chance you won’t stay in business.

This episode will explore various reasons as to why you may not be growing your business the way you would like.

It is very important to know how to appeal to your clients’ and prospective clients through your marketing materials and messages. Equally essential it is crucial to understand how to emotionally engage and compel your audience to want to interact with you. Your marketing messages have dual focuses. First, it should compel your audience to feel or connect to what you are saying and second, it should make them want to act on those feelings.

This episode will cover 7 branding triggers that show up at different points in your business.

Understanding these 7 branding triggers and how they can affect your business, will change how you approach your marketing, your launches, how you position your business and how you approach building your business.