In this special episode, we speak to PAGB CEO Michelle Riddalls about being a UK OTC Marketing Awards judge and what makes a good entry in her extensive experience. Having spent two decades working in some of the largest OTC companies in the world, and now heading up the UK’s OTC industry association that literally checks marketing campaigns before they go out, Riddalls is well placed to be able to give advice to companies working on their entries right now. Making entries UK-specific, data-driven but also inclusive of all the creativity that teams bring to a launch or campaign are some of the pointers Riddalls shares with us. Friday 1 September is the entry deadline for the 2023 Awards, which takes place at the Royal Lancaster Hotel in London on Thursday 23 November. If you are interested in entering, head over to Citeline’s 2023 UK OTC Marketing Awards (https://protect-us.mimecast.com/s/VmBtCOYEZru5kNmkATEGZ82?domain=citeline.com) home page.