Unapologetic

This is the first in the 6 episode series - 'You don't have to' where I'm challenging and breaking down some of the common things we hear online that are "required" for success. The 'should's' and blanket statements that get thrown out as what's needed to make money, get clients consistently, and be successful. 

Today I'm chatting about big audiences and the 10K email subscriber list. You don't 'have' to have either to be successful, AND of course, that comes with nuance, and depends on YOUR business - all of which I cover in the episode. 

There's ONE thing though that is always needed and will differentiate you regardless of your audience size, type of business, or really anything else - CONNECTION. 

Big or small, the business owners who are putting in time to connect and are doing it for real (not through an AI bot) are coming out ahead. 

Top takeaways from this episode... 

✨ The one question I always come back to for myself and clients and why you don't need tens of thousands of followers or email subscribers to make money online

✨ How blanket statement advice breaks down because every business has different goals, offers, and capacity

✨ Why growing an email list is absolutely needed, but making audience and list growth your sole focus can take away from what will actually result in clients

✨ When audience growth DOES matter but connection is the actual key for sales and conversions

✨ Automate your tasks, not connections to stay connected and build relationships no matter the size of your business

Until Aug 31 when you sign up for the 6 Week intensive, you'll still receive $500 off and we can work together on creating the strategy and implementing the systems for your next launch or refining one of your offers - without needing a huge audience and focusing on that connection piece! Check out all the details here! 

The waitlist is open for Impact! Check out the details and add your name to be the first to grab one of the spots and join us when we kick off in September! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

One thing I've seen a lot of lately - 'AI is coming for your business...' 

And one thing I've said a lot of now and over time: 

No. It is not.  Not mine anyways... 

Besides the fact that I think it's a lot of fear mongering from people trying to get you to buy their newest AI creation that will solve all your problems and make you a millionaire... I actually think there's a smarter way to look at. 

It goes back to what people actually want and what AI can NEVER do. 

Be human 🤍

I'd love to hear your thoughts and how you use (or don't use) AI in your business!

Top takeaways from this episode...

✨ Human connection is key to authentic business growth

✨ How I've seen AI being overused and the only way it would actually be able to take over your business 

✨ What I TRIED using it for (and it was basically a fail) 

✨ The ONE time saving thing I do use AI for now... 

✨ The biggest thing to consider when you choose to use AI (IMO...)

The waitlist is open for Impact!! 

Check out all the details and add your name here!

If you're looking for 1:1 support for a launch or refining one of your offers - the 6 Week Intensive is $500 off until Aug 31! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Whether you find launching the easiest thing ever or the thought of it makes you want to crawl into a hole and cease to exist... I think you'll enjoy this episode. 

I've always had different thoughts about it. Even when it seemed like everyone could just throw out anything (and I mean ANYTHING) back in 2020 and it would apparently sell out in seconds.

I also have a lot of thoughts on all of that which I might share at another time, but today I'm talking about 'launching' or promoting something - offer, service, product - and doing it differently. 

Doing it in a way that actually feels good to YOU because although there are truly no secrets, the 'not a secret' to launching, promoting, selling, and doing it successfully is when you find what feels best and works for YOU and double down on that. 

Top takeaways from this episode...

✨What works for ONE does not work for all... the key is finding what works best for you. 

✨I'm breaking down how to find what's best for your business 

✨Know your people - it's not just about what you're selling, but WHO you're marketing to

✨Being honest with yourself about your capacity and energy levels is going to make the process so much more enjoyable

Want to plan out your next launch together in the 6 Week Intensive?? Book a free strategy and systems session so we can chat about what that looks like! ($500 off until Aug 31!) 

Join us for Tech Help Desk - the topic this month is all about launching and promo!

This Thursday, August 13 you can also join me for free for my Planning for a Stress-free Break from Business Workshop - sign up here! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

I am so happy to be back recording the podcast!! And I DID need the break to clear my head and figure out what I wanted to do with it. 

Figuring that out, as well as my thoughts on business overall, really came back to one question that I share in the episode and that I always ask clients or anyone in this situation. 

When the path is feeling unclear or like there's pressure to do things a certain way and 'fit in' because that's what it seems like you 'should' do... 

I'm also sharing a bit about what's upcoming 👀

A few main takeaways from this episode...

✨ The question I come back to stay true to MY own vision instead of conforming to societal expectations

✨ Taking time off from your business is essential (especially to maintain your sanity) 

✨ Why I believe authenticity and honesty are more valuable than flashy success stories.

✨ You can build a wildly successful business that also allows you to enjoy your life.

✨ Prioritizing your mental health and self-care is a must for long term success

Sign up here to join me for my free workshop - Planning for a stress-free break from business! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

This episode honestly took me a couple weeks to record. Not only because life has been crazy and the world has been extra heavy, but because in a way I didn't want to. 

I LOVE podcasting. 

I was so proud of starting this podcast, continuing for almost 2 years pretty much straight (little breaks here and there), reaching 100 episodes, having the guests on that I wanted to, and making it MINE. 

I've never cared about vanity metrics or if I'm in the top whatever, it was something I could say I did and made it my own. 

I talked about so many things I truly care about and always showed up 100% authentically. To the point where, I'm pretty sure I forgot to edit out some things I meant to. 

But that was kind of the point. To be UNAPOLOGETIC. To show up the way that felt good to me, to share what I felt was important, and to continue because I loved it. 

Making this decision was hard AF. 

But right now, it's the right one. 

I talk about why, how this relates to doing what's best for you personally and your business, and what's next. 

As always, go after everything you fucking want. 

And be unapologetic about it 🤍

Grab your spot for my upcoming masterclass Simplify to Scale! 

Book a FREE Strategy and Systems to Scale Session here! 

Grab the Free 2026 Revenue Planner! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

If marketing trends have never been your thing but you've always felt like you 'should' take part because, of course, you'll probably miss out if you don't - this episode is for you. 

I talk a lot about structuring your business your way, choosing what you want to do, and that includes choosing what you DON'T. And if you don't want to do Black Friday, if you're not into the whole New Year, New Me, you're in the fitness industry and can't get onboard with all the weight loss marketing, I have great news - you never have to. 

Today I'm chatting about how to get unapologetic with your values and beliefs in your business so that you can become so convicted that you don't feel the pull of the 'should's' and can actually decide how YOU want to market your business (and get better results for it). 

I'll also be diving into some of the strategy around what you CAN still do during these seasonal marketing trend times when you're aren't 'trending' but can take advantage of the fact that people are primed to buy. 

I'm tying up the episode with 3 questions to ask yourself so you can market the way YOU want this year and get the results you want from it: 

Are there ways you're marketing in your business that don't actually feel aligned but you feel like you're doing because you 'should'?

How are you going to lean into being more unapologetic about your business values regardless of if they follow the hot trends or not? 

How are you connecting with your ideal clients vs trying to 'market' perfectly so that they'll buy? 

I'd love to hear your takeaways after you listen! 

Book a FREE Strategy and Systems to Scale Session here! 

Grab the Free 2026 Revenue Planner! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Today on the podcast I have Maude joining me to have a conversation about a perfect topic to be thinking about at the beginning of the year - burnout. And most importantly, what we can do as women to prevent burnout, in both our lives and businesses. 

We have a great discussion about our takes on the societal pressures on women that lead to burnout and how you can break these patterns, set boundaries that make sense (and don't mean you're a bitch...), and say NO without guilt.

That last one, we ALL need more of. 

Tune in as Maude shares her expertise and work with clients as a Burnout and Leadership Coach, as well as the ways she's shifted her own thinking around the pressures and expectations that lead to burnout so you can do the same!! 

ABOUT MAUDE

Maude is a burnout prevention and leadership coach for women. She has 15 years of corporate experience; is multi-modally trained; holds ICF accreditation and works in the burnout prevention/high functioning depression space - particularly supporting women in professional and personal growth.

CONNECT WITH MAUDE HERE: 

https://www.coachingwithmaude.com/exhale-1-on-1-coaching; https://www.linkedin.com/in/maude-burger-smith/

Book a FREE Strategy and Systems to Scale Session here! 

Grab the Free 2026 Revenue Planner! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

Happy 2026!! 

In today's episode I'm talking all about revenue goals, something that a lot of us are thinking about right now as we go into a new year and consider the goals we'd like to achieve in 2026, of course a big one of those being - revenue. 

I'm covering: 

What holds us back from setting higher revenue goals instead of the 'I'm just going to settle with this' number, and how you can get unapologetic with your revenue goals for 2026

The practical side of reaching your revenue goals and if your unapologetic number is possible NOW

The way my clients and I stay on track and focused to hit our revenue goals, and how you can customize this same process to work for you! 

There are 3 questions I'm leaving you with to tie up the episode: 

What is YOUR unapologetic revenue goal for 2026? 

Can you get there right now with the way your business is currently set up?

How are you going to show up both unapologetically and practically so you can meet your goal? 

Book a FREE Strategy and Systems to Scale Session here! 

Grab the Free 2026 Revenue Planner! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

It's the final episode of the year and I'm doing a recap of 2025! 

The good, the bad, and really keeping it real as usual. This was definitely not my best year in business revenue wise, but it was a year that I still accomplished a lot, learned a lot, and came away from proud of what I was able to do. 

And I think that's so important, with all the wins we see online focusing a lot on money and how much you made, you still have to remember everything else that matters alongside that. 

I'm also sharing what I'm bringing into 2026, and what is going to be one of the most important things to focus on (IMO) to set yourself apart and continue to have a successful, sustainable business. 

I'd love to hear your takeaways, your reflection on 2025, and the goals you have going into 2026!! 

Message me here or connect with me on IG - @iamtaraleson

Grab the FREE 2026 Revenue Planner here! 

Sign up to join us for Tech Help Desk aka Business Therapy every second Wed of each month! 

Check out my reel on the simple q's I ask myself to reflect on 2025 to determine what I'm leaving behind and what I'm bringing into 2026. 

Book a FREE 45 min Strategy and Systems to Scale session to kick off 2026! 

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

I absolutely love this topic and the discussion Sailynn and I had because we all know that making a lot of money online is something that's marketed in a million ways to be "easy" and yet, somehow, we're not all millionaires... 

Sailynn has however generated over $17 million in sales so she knows a thing or two about it. She's also the most down to earth and realistic about what it really takes to get there. Her story speaks directly to what we both find really important in business - simplifying and systems - so that you're able to achieve sustainable success without burning out. 

Probably the most important part we touched on, was the life lesson we've both learned from being with so many people at the end of their life - Sailynn having been the owner of a senior home care franchise and myself as an ICU nurse - what REALLY matters and why that's SO important to remember when you're growing and scaling your business. 

ABOUT SAILYNN: 

From working 5 jobs in 7 years to building a multi-million dollar empire, Sailynn Doyle knows firsthand what it takes to break through the 6-figure ceiling where 98% of entrepreneurs get stuck. After purchasing a senior home care franchise in 2007, she quickly scaled to seven figures but found herself trapped in 80-hour workweeks. Refusing to accept burnout as the price of success, Sailynn developed a revolutionary 4-pillar foundation that transformed her business from exhausting growth to sustainable scale. This unique blueprint not only tripled her revenue but also freed her from 80-hour workweeks, ultimately allowing her to achieve her goal of retiring before age 40.

Having generated over $17 million in sales, Sailynn now coaches 6-figure women entrepreneurs who are ready to join the 2% that scale to $1M+. Through her signature 90-day Legacy Business System, she helps ambitious women build the foundation needed to shift from the exhausting Grow Phase to the profitable Scale Phase. Her proven system combines strategic business operations with lifestyle design, enabling women to scale thriving businesses that support their desired lifestyle instead of consuming it.

Today, from her home in sunny South Florida, Sailynn is living proof that you can have it all - a profitable business, precious time with loved ones, and peace of mind - without working yourself to exhaustion.

For more info about Sailynn, her courses, and free resources, head to her website www.passionpurposeposture.com

You can follow her at:

www.instagram.com/sailynndoyle

www.facebook.com/sailynndoyle

www.linkedin.com/in/sailynndoyle

https://www.youtube.com/c/SailynnDoyle

Send us Fan Mail

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here! 

It's updated every Tues and Fri with new business owners!  The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.