E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free.

I received a question back: "How do I use something like this to legitimize myself and have social proof when I'm not an expert on a topic yet?"

Expertise has to start somewhere.

This episode is a recap of yesterday's newsletter (https://edwardsturm.com/articles/featured-free-tier-is-mental/), then how to use this strategy if you're not an expert yet and want to make yourself seen as one.

Mentioned in the episode:

Pareto SEO, The 20% of SEO That Matters: https://edwardsturm.com/articles/pareto-seo/

LinkedIn Hacks: https://edwardsturm.com/articles/linkedin-hacks/

00:00 Introduction to Social Proof and Free Publicity 00:51 Yesterday's Newsletter 01:27 How Featured.com Works 01:47 Quoted by HubSpot 06:20 Advice for Aspiring Experts 06:50 Building Your Online Presence 15:06 Sharing Achievements 18:08 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#personalbranding #brandinghacks #digitalmarketinghacks #publicrelations