Matt Forman from The Local Circuit and I sit down for a good old-fashioned MSP catch-up, covering his steady growth, a changing vendor stack, and why automation is helping his team do more without hiring faster than they need to. We also get into practical AI guardrails, ticket triage, and the tools that save real time in the field.

We talk through some decisions MSP owners deal with every day: changing cloud-distribution partners because of payment-processing costs, moving from Synchro to Halo and NinjaOne, and putting Huntress to work for endpoint and Microsoft 365 identity protection. Matt also explains how his internal AI tools are helping triage tickets, improve ticket subjects, produce technical suggestions, automate onboarding and offboarding, and reduce the little repetitive tasks that steal time from the day.

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🎙 Host: Marvin Bee
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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Shaun Webber, Co-founder & CEO of Spotto, joins the IT Business Podcast to discuss an AI cloud-operations platform built to help MSPs manage and optimize Microsoft Azure environments at scale. Spotto surfaces actionable cost, performance, security, and reliability recommendations, with controlled remediation and automation designed to help providers reduce operational toil and identify service opportunities.

Guest: Shaun Webber

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☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Aaron Birnbaum, co-founder of Seron Security’s TRaViS ASM, joins the show to discuss an AI-enhanced external attack surface management platform built for proactive cybersecurity. TRaViS helps MSPs identify exposed assets, vulnerabilities, leaked credentials, and shadow IT, then turn that visibility into an actionable security service for clients.

Guest: Aaron Birnbaum

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🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Mark Balovnev, CEO of Cyrisma, joins the IT Business Podcast’s PitchIT 2026 series to discuss helping MSPs turn cyber risk and compliance into scalable services. Cyrisma consolidates vulnerability management, asset and data discovery, secure configuration, compliance tracking, and remediation workflows so providers can reduce tool sprawl and better operationalize security services.

Guest: Mark Balovnev

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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Romain Basset, co-founder of belfor.io, joins the PitchIT 2026 conversation to discuss a human-risk-management platform built specifically for MSPs. Belfor helps providers deliver white-labeled security awareness content, adaptive phishing simulations, and actionable risk insights through native Microsoft 365 integration and automation.

Guest: Romain Basset

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🌐 Website: https://www.itbusinesspodcast.com/
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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Lewis Williams is the Technical Project Manager and founder behind Handover, a PitchIT 2026 company built for MSP delivery teams. Handover connects to HaloPSA and ConnectWise to turn live ticket and project data into client-ready status updates, action logs, risk registers, service reviews, and QBR packs—reducing the manual reporting workload for project and service-delivery teams.

Guest: Lewis Williams

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🌐 Website: https://www.itbusinesspodcast.com/
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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

John Harden, Founder & CEO of Lemhi, joins the IT Business Podcast as a PitchIT 2026 participant to discuss turning client AI demand into a repeatable MSP service. Lemhi helps MSPs identify AI opportunities, build client-ready roadmaps, apply governance and enablement, and monitor adoption as an ongoing managed offering rather than a one-off project.

Guest: John Harden

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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Danny Suk Brown, President of AppMeetup, joins the PitchIT 2026 series to discuss Nimo, an AI role-play and simulation platform for MSP teams. Nemo helps sales, technical, support, and leadership staff practice real-world client conversations, identify skill gaps, and retain institutional knowledge through repeatable coaching and analytics.

Guest: Danny Suk Brown

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If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Michael Zbarsky, Co-Founder of Blacksmith InfoSec, joins the show to discuss a Compliance-as-a-Service platform built for MSPs. Blacksmith helps IT providers operationalize client compliance through customizable policies, risk management, security guidance, and a scalable service-delivery framework.

Guest: Michael Zbarsky, Co-Founder

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=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
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☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Callen Sapien, Co-Founder and CEO of Synthreo, joins the PitchIT 2026 series to discuss building an AI service practice for MSPs. Synthreo provides white-label, multi-tenant AI infrastructure that helps IT providers build, manage, govern, and bill for client-facing AI workspaces, workflows, and agents.

Guest: Callen Sapien

=== Chapters

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=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.